Professional Summary
Professional Overview
Ivan Greenwald is a seasoned entrepreneur and business leader with a proven track record of success in the technology and management consulting industries. As the Founder of AdTest.AI and MobOpinions, he leverages his deep expertise in market research, data analytics, and digital marketing to drive innovation and growth for his ventures.
Experience Summary
Current Roles
Founder, AdTest.AI (2024-01-01 to Present)
- Pioneering the development of an AI-powered platform for streamlining and optimizing digital advertising campaigns
- Responsible for setting the strategic vision, overseeing product development, and leading a talented team of engineers and data scientists
- Establishing AdTest.AI as a trusted partner for businesses seeking to maximize the efficiency and effectiveness of their digital marketing initiatives
Founder, MobOpinions (2014-05-01 to Present)
- Founded MobOpinions, a leading market research and consumer insights firm, to help organizations better understand their target audiences and make data-driven decisions
- Oversees all aspects of the business, including client relationships, research methodology, and data analysis
- Driven MobOpinions' expansion into new industry verticals and the development of innovative research techniques leveraging emerging technologies
Advisor, MRXzone (2022-07-01 to Present)
- Providing strategic guidance and industry expertise to the leadership team at MRXzone, a rapidly growing market research and analytics platform
- Advising on product roadmap, go-to-market strategy, and best practices for delivering value to clients
Career Progression
Prior to his entrepreneurial ventures, Ivan held various leadership roles, including:
- Director, MyDiversity (2009-11-01 to Present): Spearheaded the development and implementation of diversity, equity, and inclusion initiatives to foster a more inclusive workplace culture
- Director, GREENWALD CONSULTANCY LIMITED (2007-07-01 to Present): Established a successful management consulting firm, providing strategic advisory services to clients across multiple industries
Academic Background
Ivan holds a Bachelor of Science (B.Sc.) degree in Computer Science and a Master of Business Administration (MBA) from the University of London, where he graduated with distinction.
Areas of Expertise
- Market research and consumer insights
- Digital marketing and advertising optimization
- Data analytics and business intelligence
- Entrepreneurship and venture building
- Strategic planning and organizational development
- Diversity, equity, and inclusion (DEI) initiatives
Professional Impact
- Grew MobOpinions to become a leading market research firm, serving a diverse client base across multiple industry verticals
- Established AdTest.AI as a pioneering platform for leveraging AI and data-driven insights to enhance the effectiveness of digital advertising campaigns
- Advised the MRXzone team on product strategy and go-to-market initiatives, contributing to the platform's rapid growth and market adoption
- Championed diversity, equity, and inclusion initiatives at MyDiversity, driving positive cultural change and fostering a more inclusive work environment
Conclusion
With his extensive experience, entrepreneurial mindset, and technical expertise, Ivan Greenwald is poised to continue making significant contributions to the technology and market research industries. As the Founder of AdTest.AI and MobOpinions, he is committed to driving innovation, delivering value to clients, and cultivating high-performing teams.
