Ivette Zurita Serrano

Sr. Director, Retail Marketing

Professional Overview
Ivette Zurita Serrano is a seasoned marketing executive with over 20 years of experience driving strategic initiatives and delivering measurable results across the retail and consumer goods industries. As the Sr. Director of Retail Marketing at WSS / Foot Locker, she leverages her expertise in partnership development, outreach marketing, and digital strategy to optimize brand engagement and drive top-line growth.

Experience Summary

Current Role
In her current role as Sr. Director of Retail Marketing at WSS / Foot Locker, Ivette is responsible for developing and executing strategic marketing campaigns that enhance the company's brand presence and drive consumer engagement. She oversees a team of marketing professionals and collaborates cross-functionally to deliver integrated, omnichannel programs that align with the organization's business objectives. Ivette's leadership has been instrumental in strengthening WSS / Foot Locker's position in the highly competitive retail landscape.

Career Progression
Prior to her current role, Ivette held various leadership positions in the retail and consumer goods sectors, including Director of Partnerships at Overstock, Director of Outreach Marketing at Bed Bath & Beyond and Overstock, and Senior Manager of Communications at Health Net. Throughout her career, she has demonstrated a strong track record of driving innovation, fostering strategic partnerships, and implementing effective marketing strategies that deliver measurable results.

Academic Background
Ivette holds a Bachelor of Arts in Communications from California State University, Fullerton, and a Master of Business Administration in Marketing and Analytics from California State University, Northridge. Her academic achievements and specialized training have equipped her with a robust understanding of data-driven decision-making, strategic marketing, and digital transformation.

Areas of Expertise

• Retail marketing and brand strategy

• Partnership development and management

• Omnichannel marketing campaign execution

• Digital marketing and social media optimization

• Outreach and communications program management

• Data-driven decision-making and analytics

Professional Impact
Throughout her career, Ivette has played a pivotal role in driving significant business growth and enhancing brand recognition for the organizations she has served. Her leadership in developing successful partnership programs, implementing innovative marketing initiatives, and leveraging data-driven insights has consistently translated to tangible results, including increased customer engagement, improved sales performance, and enhanced brand visibility.

Conclusion
Ivette Zurita Serrano is a seasoned marketing executive with a proven track record of driving strategic initiatives and delivering measurable results in the retail and consumer goods industries. With her extensive expertise in partnership development, outreach marketing, and digital strategy, she is well-positioned to continue making a meaningful impact as the Sr. Director of Retail Marketing at WSS / Foot Locker.