Ivy Kenton
Manager, Influencer Marketing
Los Angeles, California, United States
Professional Overview
Ivy Kenton is an experienced Influencer Marketing professional with a demonstrated history of driving successful brand partnerships and elevating digital marketing initiatives. As the Manager of Influencer Marketing at MERIT, she leverages her expertise in influencer strategy, campaign management, and data analysis to help brands effectively engage with target audiences and maximize the impact of their influencer collaborations.
Experience Summary
Current Role
Manager, Influencer Marketing, MERIT (2024-05-01 to Present)
- Oversee the execution of influencer marketing campaigns, managing all aspects from ideation to reporting
- Collaborate with cross-functional teams to develop comprehensive influencer strategies that align with brand objectives and deliver measurable results
- Identify and vet influential partners, negotiating contract terms and ensuring successful content creation and promotion
- Analyze campaign performance data to derive insights, optimize strategies, and demonstrate the impact of influencer initiatives
Career Progression
Manager, Influencer Marketing, Glossier, Inc. (2023-02-01 to 2024-05-01)
- Managed a portfolio of influencer partnerships, ensuring high-quality content and seamless campaign execution
- Developed data-driven influencer marketing strategies that contributed to brand awareness and customer acquisition goals
- Demonstrated success in driving engagement and sales through innovative influencer collaborations
Associate, Influencer Marketing, Glossier, Inc. (2021-08-01 to 2023-02-01)
- Supported the Influencer Marketing team in executing influencer campaigns and managing partner relationships
- Leveraged data analytics to measure campaign performance and inform future influencer strategies
- Contributed to the growth of the Glossier brand through effective influencer collaborations
Academic Background
Bachelor of Arts, Marketing, University of California, Los Angeles (2015-2019)
- Dean's List Recipient
- Graduated Cum Laude
Areas of Expertise
- Influencer marketing strategy and execution
- Influencer identification, vetting, and partnership management
- Campaign planning, implementation, and performance analysis
- Cross-functional collaboration and stakeholder management
- Data-driven decision making and reporting
Professional Impact
- Spearheaded the development and implementation of a successful influencer marketing program at Glossier, resulting in a 25% increase in customer acquisition and a 30% lift in brand awareness
- Cultivated a network of influential partners that consistently delivered high-performing, on-brand content, contributing to a 20% increase in social engagement
- Leveraged data analytics to optimize influencer campaigns, leading to a 15% improvement in return on investment (ROI)
Conclusion
With a proven track record of driving impactful influencer marketing initiatives, Ivy Kenton is poised to continue her trajectory as a dynamic and results-oriented Influencer Marketing professional. Her versatile skillset, data-driven approach, and ability to collaborate cross-functionally position her as a valuable asset in helping brands navigate the evolving landscape of influencer marketing and achieve their marketing objectives.
