Professional Overview
Iyad Rasheed is a seasoned professional currently serving as the Shawarmer Concept Director at SHAWARMER in Saudi Arabia. His key expertise areas include marketing, sales, business development, and concept direction, with a primary industry focus on food and hospitality.
Experience Summary
Current Role
As the Shawarmer Concept Director, Iyad Rasheed has been responsible for overseeing the conceptual strategy and direction of Shawarmer since 2013. His key responsibilities have included driving business growth, conceptual innovation, and ensuring brand consistency across all platforms. Under his leadership, Shawarmer has continued to solidify its position in the market.
Career Progression
Prior to his role at Shawarmer, Iyad held notable positions such as Marketing and Sales at Innovative Foods Co., HNW Business Development Manager at SABB, and Branch Manager at SABB. These roles have contributed to his Career trajectory and growth, showcasing his adaptability and capabilities in diverse sectors.
Academic Background
Iyad Rasheed holds a Bachelor of Science in Business Administration with a focus on Marketing & Communication from California State University-Long Beach. This academic background has provided him with a solid foundation in business principles and marketing strategies.
Areas of Expertise
His expertise spans industry-specific skills such as conceptual direction, marketing, and sales, complemented by technical competencies and strong leadership and management capabilities.
Professional Impact
While specific projects or initiatives are not detailed, Iyad's enduring tenure at Shawarmer and previous roles underscore his professional impact and contributions to the industries he serves.
Conclusion
Iyad Rasheed's professional trajectory demonstrates steady growth and a deepening expertise in his field. Currently focused on leading Shawarmer's conceptual direction, he offers a unique value proposition through his blend of business acumen, marketing insight, and leadership capabilities.
