Professional Overview
Iyana Sarrafieh is a seasoned Brand Strategist based in Los Angeles, California, United States. Currently, she serves as a Brand Strategist at Apple and a Judge at The Webby Awards. Her key expertise areas include brand strategy, marketing, and audience growth, with a focus on the entertainment and technology industries.
Experience Summary
Current Role
Iyana Sarrafieh is currently a Brand Strategist at Apple, a position she has held since April 2024. As a Brand Strategist, her key responsibilities include developing and implementing comprehensive brand strategies to drive business growth and expand Apple's brand presence. Additionally, she serves as a Judge at The Webby Awards, a role that showcases her expertise in evaluating and recognizing excellence in digital media.
Career Progression
Iyana's career trajectory is marked by progressive roles that demonstrate her growth and expertise in brand strategy and marketing. Notable previous roles include Vice President Marketing, Audience Growth at Universal Music Enterprises (UMe), Director Brand Strategy at The SpringHill Company, and Strategy Director at Deutsch LA. Her career is characterized by key achievements and contributions, including driving audience growth, developing successful brand strategies, and leading high-performing teams.
Areas of Expertise
Iyana's areas of expertise include:
- Industry-specific skills in entertainment, technology, and marketing
- Technical competencies in brand strategy, social media, and audience growth
- Leadership and management capabilities, with experience leading teams and judging industry awards
Professional Impact
Iyana's professional impact is evident in her notable projects and initiatives, which have contributed to the growth and success of various companies in the entertainment and technology industries. Although specific metrics are not available, her achievements and contributions have been recognized through her appointments as a Judge at The Webby Awards and her current role as a Brand Strategist at Apple.
Conclusion
Iyana Sarrafieh's professional trajectory is marked by a consistent focus on brand strategy, marketing, and audience growth. Currently, she is focused on driving business growth and expanding Apple's brand presence as a Brand Strategist. Her value proposition lies in her unique blend of industry-specific skills, technical competencies, and leadership capabilities, making her a valuable asset to any organization seeking to drive growth and success in the entertainment and technology industries.
