Professional Role and Responsibilities
Jessica Beym Schemelia serves as the Associate Director of Multimedia & Projects at NJ Advance Media, a leading data-driven marketing agency and the #1 provider of local news in New Jersey. In her capacity, she manages and coordinates multimedia content creation and project execution across NJ Advance Media’s various print and digital platforms, including NJ.com and affiliated publications such as the South Jersey Times and The Star-Ledger.
Her responsibilities involve close collaboration with photo managers and editorial teams to drive high-impact, multimedia storytelling that engages the New Jersey audience. Jessica’s role extends to overseeing innovative digital projects that enhance audience interaction and content distribution effectiveness.
Professional Background and Education
Jessica is a longtime journalist with a career rooted in multimedia journalism. She graduated from Rowan University (Class of 2005) with specializations in journalism and radio/television/film. Her professional experience has been primarily centered within NJ Advance Media, supporting content development and management across multiple news and marketing platforms.
Notable Achievements and Recognition
- Under Jessica’s multimedia leadership, NJ Advance Media's TikTok content was nominated for the Webby Awards in the category of short-form news and politics—a significant recognition highlighting the platform’s creative and impactful video production among only five international nominees, including prominent organizations like The Washington Post and The Marshall Project.
- She has contributed to projects that have earned nominations and awards at the New York Emmy Awards, with NJ Advance Media receiving nominations in 2023 and winning multiple categories in 2024. Jessica specifically assisted as a script editor on Emmy-winning documentary video projects.
- Jessica’s work has been recognized in national journalism contests, including the Poynter Journalism Award, reflecting excellence in visual storytelling and multimedia journalism.
Professional Impact and Industry Positioning
Jessica plays a strategic role in NJ Advance Media’s efforts to remain at the forefront of digital innovation in local news, leveraging multimedia formats that resonate with diverse audiences. Her leadership in multimedia projects directly supports the company's mission to both provide quality journalism and develop data-driven marketing solutions for clients.
Her involvement in award-nominated and winning content reinforces her capacity to manage high-profile, large-scale media initiatives that combine editorial quality with audience engagement strategies. This positions her as an influential figure within NJ Advance Media’s content strategy and multimedia innovation sphere.
Company Overview: NJ Advance Media
NJ Advance Media operates as a data-driven marketing agency and a dominant local news provider, reaching millions of New Jersey residents through NJ.com and associated brand entities. The company offers a comprehensive set of marketing and advertising services including campaign development, digital display advertising, social media marketing, SEO, and video marketing, supported by advanced data and analytics capabilities. NJ Advance Media serves numerous industry verticals such as healthcare, education, professional services, and retail, emphasizing measurable business outcomes for clients.
Headquartered in Woodbridge, New Jersey, NJ Advance Media’s multifaceted media presence and marketing expertise make it a key player in local media and targeted advertising markets.
This detailed profile of Jessica Beym Schemelia highlights her critical role in NJ Advance Media’s multimedia operations and underscores her influence in advancing award-winning, audience-centered content initiatives within a leading local news and marketing organization.
