Jabez Garcia

Co-Marketing Director at NABA Baruch

Professional Overview

Jabez Garcia is an accomplished marketing professional with a strong track record of driving successful campaigns and initiatives. As the Co-Marketing Director at NABA Baruch, he leverages his expertise in brand strategy, digital marketing, and event planning to promote the organization's mission and engage its diverse student community.

Experience Summary

Current Role

Jabez has served as the Co-Marketing Director at NABA Baruch since May 2024. In this role, he is responsible for developing and executing comprehensive marketing strategies to raise awareness of NABA Baruch's programs, events, and resources among the Baruch College student population. He collaborates closely with the leadership team to align marketing efforts with the organization's overall goals and initiatives. Jabez's strategic thinking, creative problem-solving, and data-driven approach have contributed to NABA Baruch's growing visibility and engagement on campus.

Academic Background

Jabez holds a Bachelor of Business Administration (BBA) degree from Baruch College, where he majored in Marketing. During his time at Baruch, he was actively involved in the National Association of Black Accountants (NABA) and honed his leadership and marketing skills through various student organization initiatives.

Areas of Expertise

• Brand strategy and development

• Digital marketing, including social media, email, and web content

• Event planning and execution

• Stakeholder engagement and community building

• Data analysis and performance optimization

Professional Impact

Throughout his tenure at NABA Baruch, Jabez has spearheaded several high-impact projects, including the redesign of the organization's website, the launch of a comprehensive social media strategy, and the organization of a successful virtual career fair that connected students with top employers. His contributions have been instrumental in strengthening NABA Baruch's brand, increasing student participation, and fostering meaningful connections between the organization and the broader Baruch College community.

Conclusion

With his passion for marketing, strong leadership skills, and unwavering commitment to the NABA Baruch community, Jabez is well-positioned to continue driving the organization's growth and success. His strategic vision, collaborative approach, and data-driven decision-making make him a valuable asset to the NABA Baruch team.