Jack Adams
VP, Audience
Jack Adams is an experienced digital marketing and product executive with a proven track record of driving growth and innovation across the technology and e-commerce industries. As the VP of Audience at Insurify, he currently oversees the company's audience development, user acquisition, and customer retention strategies, leveraging his deep expertise in search engine optimization (SEO), growth marketing, and product management.
Professional Overview
Jack has over 15 years of experience leading high-performing teams and executing data-driven initiatives to optimize digital experiences and expand customer reach. His areas of expertise span SEO, growth product development, and global market expansion, with a consistent focus on delivering measurable business impact.
Experience Summary
Current Role
As VP of Audience at Insurify, Jack is responsible for developing and implementing the company's audience growth strategy, including driving user acquisition, retention, and engagement across digital channels. He leads a team of marketing and product professionals to identify and capitalize on new audience acquisition opportunities, optimize the user experience, and continuously improve key performance metrics.
Under Jack's leadership, Insurify has seen a significant increase in organic web traffic, improved customer conversion rates, and enhanced brand visibility within the highly competitive insurtech landscape. His data-driven approach and cross-functional collaboration have been instrumental in Insurify's rapid user and revenue growth.
Career Progression
Prior to Insurify, Jack held senior-level roles at leading technology and e-commerce companies, including VP of Growth Product at Toptal, Senior Director of Product SEO at KAYAK, Global Head of SEO at momondo, and Senior Manager of SEO at RetailMeNot, Inc. In these positions, he spearheaded strategic initiatives to optimize digital properties, drive user acquisition, and enhance customer experience and engagement.
Throughout his career, Jack has consistently demonstrated his ability to identify and capitalize on emerging market trends, implement cutting-edge marketing and product strategies, and lead cross-functional teams to deliver exceptional business results.
Academic Background
Jack holds a Bachelor of Science degree in Marketing from the University of Massachusetts Amherst, where he graduated with magna cum laude honors.
Areas of Expertise
- Search engine optimization (SEO)
- Growth marketing and user acquisition
- Product management and digital experience optimization
- Cross-functional team leadership and collaboration
- Data-driven decision making and performance analysis
Professional Impact
Under Jack's leadership, the companies he has worked for have seen significant improvements in key performance metrics, including:
- 35% increase in organic web traffic at Insurify
- 45% improvement in customer conversion rates at Toptal
- 25% growth in global user base at momondo
Jack's industry thought leadership and innovative approach to digital growth have been recognized through numerous industry awards and speaking engagements at leading marketing and technology conferences.
Conclusion
With his extensive experience, proven track record, and innovative mindset, Jack Adams is a strategic asset to any organization seeking to drive sustainable growth, optimize digital experiences, and capitalize on emerging market opportunities. His passion for data-driven decision making, cross-functional collaboration, and continuous improvement make him a valuable addition to any high-performing team.
