Professional Summary

Professional Overview

Jack Carson is an accomplished sales and media executive with over 25 years of experience driving revenue growth and strategic partnerships across the media and advertising industry. As the Vice President and Sales Director at Newco Media, he leads a team of high-performing sales professionals and oversees the development and execution of comprehensive sales strategies to expand the company's market share and brand presence.

Experience Summary

Current Roles

• VP, Sales Director at Newco Media (2003-06-01 to Present): Responsible for managing a team of account executives, setting and achieving aggressive sales targets, and developing innovative sales strategies to drive revenue growth. Under his leadership, the Midwest sales team has consistently exceeded quarterly and annual sales goals.

• Account Director - Midwest at Time Out Group plc (2018-08-01 to Present): Serves as the primary point of contact for key Midwest-based clients, providing strategic counsel and executing highly effective advertising campaigns that align with client objectives and drive measurable results.

• Account Director - Midwest at Entrepreneur Media (2018-03-01 to Present): Manages the sales and client relationships for Entrepreneur Media's Midwest region, identifying new business opportunities and implementing targeted strategies to expand the company's footprint in the market.

• VP, Sales Director at MediaMax Network (2018-02-01 to Present): Oversees the Midwest sales team and directs the development and implementation of comprehensive sales plans to promote the company's suite of media and advertising solutions.

Career Progression

Prior to his current roles, Jack held various sales and account management positions at leading media and advertising companies, including:

• Director Strategic Partnerships at MOVIEBILL (2017-06-01 to 2018-02-01)

• Brand Advertising, Midwest Account Director at ACTIVE Network, LLC (2016-09-01 to 2017-03-01)

• Midwest Account Director at Crisp Mobile (2011-01-01 to 2016-04-01)

• Midwest Integrated Media Sales Manager at Inc. Magazine (2008-04-01 to 2011-03-01)

• Midwest Account Manager at WWE (2006-10-01 to 2008-05-01)

• National Print & Digital Account Manager at VIZ Media (2003-11-01 to 2007-09-01)

• Media Director - GM Planworks at Starcom MediaVest Group (2001-01-01 to 2002-01-01)

• Associate Media Director at DDB (1999-01-01 to 2001-01-01)

• Media Supervisor at Ogilvy & Mather (1996-01-01 to 2000-01-01)

• Media Planner at Lois EJL (1994-01-01 to 1996-01-01)

Academic Background

Jack holds a Bachelor's degree in Marketing from the University of Illinois at Urbana-Champaign.

Areas of Expertise

• Consultative sales and account management

• Integrated media strategy and campaign development

• Client relationship management and retention

• Sales team leadership and talent development

• Data-driven decision making and performance optimization

• Strategic partnership and business development

Professional Impact

Throughout his career, Jack has demonstrated a proven track record of driving revenue growth, fostering strong client relationships, and leading high-performing sales teams. His expertise in developing and executing targeted sales strategies has consistently enabled the companies he has worked for to expand their market share and maintain a competitive edge.

Conclusion

With his extensive industry experience, exceptional sales acumen, and proven leadership abilities, Jack Carson is well-positioned to continue making a significant impact in the media and advertising industry. He remains dedicated to delivering innovative solutions that help his clients achieve their marketing and business objectives, while also mentoring and developing his sales team to reach new heights of success.