Professional Role and Company Affiliation
Jack Cole is the Founder of WeDo, a recruitment consultancy specializing in scaling engineering teams for PE (Private Equity) and VC (Venture Capital) backed fintech and payments companies. He is also the host of the Build Your Edge podcast, which focuses on career growth, recruitment, and leadership in technology sectors. His role encompasses recruiting for engineering leaders including CTOs and VP Engineering positions. Jack Cole operates primarily from the Greater Bristol Area, United Kingdom, and holds a directorship at WEDO TECHNOLOGY SOLUTIONS LIMITED, an active company since June 13, 2022, with official correspondence at Orega, 33 Colston Avenue, Bristol, BS1 4UA.
Expertise and Market Focus
Jack Cole’s expertise lies in helping fintech and payments CTOs scale engineering teams without compromising quality standards. His consultancy, WeDo, leverages relationship-building as a core strategy to create value and consistently engage clients and candidates. This approach has been publicly emphasized as "pick up the phone—stop hiding behind emails," reflecting a proactive sales and client management style.
He often speaks about recruitment strategies and engineering leadership, positioning himself as a thought leader in the technical hiring space for growth-stage fintech organizations.
Company Growth and Performance
In 2025, WeDo achieved significant milestones under Jack Cole's leadership:
- Crossed £1 million in revenue for the first time
- Achieved 87% growth in contract business
- Doubled headcount at their headquarters
These data points indicate substantial commercial momentum and operational scaling, reflecting strong market demand and effective business execution. This growth may influence future hiring needs and strategic investments at WeDo.
Methodologies and Philosophies
Jack Cole credits much of WeDo’s formation and cultural DNA to insights derived from Thomas Erikson’s behavioral theory, notably from the book Surrounded by Idiots. This theory informs internal company values and client engagement philosophy aimed at enhancing communication and team dynamics.
Public Engagement and Thought Leadership
Jack Cole maintains a robust public presence through various platforms:
- LinkedIn: Over 31K followers; regularly posts about recruitment, fintech trends, and leadership insights.
- Build Your Edge Podcast: Focuses on professional development and recruitment within technology and QA/testing domains.
- Participated as a guest on industry-specific podcasts, such as discussions on the software testing job market in 2025, underlining his domain knowledge.
His content often highlights practical recruitment challenges, market trends, and career growth strategies targeting technical leaders and scaling startups, demonstrating credibility among fintech CTOs.
Past Roles and Industry Experience
Beyond WeDo, Jack Cole has held prior recruitment roles at:
- Method Resourcing
- Opus Recruitment Solutions
- Office Angels
This background contributes to his comprehensive understanding of recruitment processes across technology sectors.
Company Registration and Legal Information
- Full name: Jack Daniel Cole
- Date of birth: January 1991
- Company: WEDO TECHNOLOGY SOLUTIONS LIMITED (Company number 14167116)
- Role: Active Director since 13 June 2022
- Company Status: Active
Relevant Observations
Jack Cole emphasizes consistency, value creation, and direct communication in client and candidate relationships, which aligns with the firm's rapid growth metrics. His dual focus on recruitment and leadership coaching enhances his influence within the fintech engineering hiring market.
The crossing of £1 million revenue and near doubling of staff headcount within a relatively short period demonstrates scalability, which may translate into increased need for partnerships, vendor solutions, or services addressing recruitment efficacy and candidate experience.
This profile presents an actionable, comprehensive view of Jack Cole’s leadership at WeDo, highlighting his strategic focus, company growth, and industry expertise relevant to fintech engineering recruitment and team scaling.
