Jack Gold

Chief Marketing Officer

Professional Overview
Jack Gold is a seasoned marketing executive with over 30 years of experience driving growth and innovation for global brands. As the Chief Marketing Officer at Beakers & Chips, he is responsible for leading the company's comprehensive marketing strategy, spanning brand development, product promotion, and digital marketing initiatives. With a strong industry focus on technology, Jack leverages his expertise in consumer-facing product marketing to elevate Beakers & Chips' market presence and drive customer engagement.

Experience Summary

Current Roles
_Chief Marketing Officer, Beakers & Chips (2024-06-01 to Present)_
As the Chief Marketing Officer, Jack is spearheading Beakers & Chips' marketing efforts, aligning the company's brand identity and go-to-market strategies to accelerate growth and market share. He has implemented data-driven marketing campaigns, optimized the digital customer experience, and strengthened the company's positioning as a leader in the tech industry.

_Advisor, ECHOBEND (2024-01-01 to Present)_
In his role as an advisor, Jack provides strategic counsel and guidance to the leadership team at ECHOBEND, a rapidly growing software company. He leverages his extensive experience in marketing and product development to help the organization navigate industry trends and unlock new avenues for growth.

_Chief Marketing Officer / Consultant, Jack Gold Consultancy (JGC) (2018-01-01 to Present)_
Jack founded JGC to offer his expertise as a marketing consultant to various clients, primarily in the technology and consumer goods sectors. He has helped organizations revamp their marketing strategies, optimize digital channels, and drive measurable business impact.

Career Progression
Prior to his current roles, Jack held several senior marketing positions at leading organizations, including:

• Chief Marketing Officer, Absci (2022-06-01 to 2024-06-01)

• Chief Marketing Officer, Zymergen, Inc. (2019-06-01 to 2022-01-01)

• Investor/Advisor, Oregon Venture Fund (2018-06-01 to 2019-05-01)

• Senior Marketing Director - DSG, Nike (2017-07-01 to 2018-06-01)

• Senior Marketing Director, Field Sports - North America, Nike (2016-02-01 to 2017-07-01)

Jack's diverse experience has allowed him to develop a deep understanding of marketing principles, consumer behavior, and data-driven decision-making. He has a proven track record of driving successful marketing campaigns, fostering brand loyalty, and delivering measurable business results.

Academic Background
Jack holds a Bachelor of Science in Marketing from the University of Oregon.

Areas of Expertise

• Brand strategy and development

• Integrated marketing communications

• Digital marketing and e-commerce optimization

• Customer segmentation and persona development

• Data analytics and performance measurement

• Cross-functional collaboration and team leadership

Professional Impact

• Spearheaded the rebranding and go-to-market strategy for Zymergen, Inc., resulting in a 32% increase in brand awareness and a 27% uplift in lead generation.

• Developed and executed a comprehensive digital marketing campaign for Absci, driving a 45% increase in website traffic and a 22% improvement in conversion rates.

• Advised the leadership team at ECHOBEND on market positioning and growth strategies, contributing to a 23% year-over-year revenue increase.

Conclusion
With his exceptional marketing expertise, strategic mindset, and track record of success, Jack Gold is poised to continue making a significant impact in the technology industry. As he navigates his current roles, he remains focused on leveraging data-driven insights, fostering innovation, and delivering compelling brand experiences that drive tangible business results.