Jack Meredith
Vice President, Marketing
Professional Overview
Jack Meredith is an accomplished marketing executive with over a decade of experience driving strategic growth initiatives for tech-forward brands. As the Vice President of Marketing at Kettle & Fire, he leads a dynamic team responsible for executing integrated campaigns that elevate brand awareness, enhance customer engagement, and accelerate revenue expansion.
Experience Summary
Current Role
As Vice President of Marketing at Kettle & Fire, a rapidly growing e-commerce company specializing in bone broth and plant-based foods, Jack is responsible for developing and implementing the organization's comprehensive marketing strategy. He oversees a team of 15 marketing professionals tasked with managing digital advertising, content creation, email marketing, social media, and marketing analytics. Under his leadership, Kettle & Fire has achieved double-digit year-over-year growth in online sales and solidified its position as a leader in the premium bone broth category.
Career Progression
Prior to joining Kettle & Fire, Jack co-founded Open Eye Signal, a boutique digital marketing agency that provided strategic consulting and execution services to emerging tech startups. He also held various roles at Ticketbud, a leading event management and ticketing platform, where he progressed from an internship in marketing to a managerial position in customer service and sales. Earlier in his career, Jack gained valuable experience in the hospitality industry, serving as a Golf Operations specialist at Barton Creek Resort and Spa.
Academic Background
Jack holds a Bachelor's degree in Business Administration from St. Edward's University, where he specialized in Marketing and Management. During his time at St. Edward's, he was recognized for his academic excellence and demonstrated leadership abilities.
Areas of Expertise
- Omnichannel marketing strategy development and implementation
- Digital marketing campaign optimization, including search, social, and email
- Brand positioning and content creation to drive customer engagement
- Marketing analytics and data-driven decision-making
- Cross-functional collaboration and team leadership
Professional Impact
Under Jack's guidance, Kettle & Fire has experienced significant growth in its online presence and customer base. He led the development and execution of a highly successful digital marketing campaign that resulted in a 35% increase in website traffic and a 25% uplift in e-commerce conversions. Additionally, Jack has been instrumental in building strategic partnerships with influential health and wellness influencers, further enhancing the brand's credibility and reach.
Conclusion
With his proven track record of driving strategic marketing initiatives and delivering measurable results, Jack Meredith is a valuable asset to Kettle & Fire and the broader e-commerce industry. His versatile skill set, entrepreneurial mindset, and collaborative leadership style position him for continued success as he guides the company's marketing efforts and contributes to its long-term growth and profitability.
