Professional Summary
Professional Overview
Jack Zyman is the Chief Executive Officer of The Collective Works of Berek, a leading creative agency based in New York City. With over 15 years of experience in the marketing and advertising industry, Zyman has built a reputation as a strategic visionary and innovative leader, driving transformative growth for his clients.
Experience Summary
Current Role
As CEO, Zyman is responsible for setting the overall vision and strategic direction of The Collective Works of Berek. He leads a talented team of marketing and design professionals, guiding them in the creation of award-winning campaigns that deliver measurable impact for a diverse portfolio of global clients. Under Zyman's leadership, the agency has experienced significant expansion, establishing itself as a trusted partner for brands seeking to stand out in a cluttered marketplace.
Career Progression
Prior to his current role, Zyman held senior marketing positions at several prominent advertising agencies, where he honed his skills in brand strategy, digital marketing, and campaign optimization. His ability to blend creative thinking with data-driven insights has been instrumental in delivering impressive results for his clients, earning him recognition as a thought leader in the industry.
Academic Background
Zyman holds a Bachelor of Arts degree in Marketing from the University of Pennsylvania's Wharton School, where he graduated with distinction. He has also completed executive education programs at Harvard Business School, further strengthening his expertise in strategic management and leadership.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing campaign development
- Digital transformation and omnichannel marketing
- Data-driven decision making and performance optimization
- Talent management and team development
Professional Impact
Under Zyman's leadership, The Collective Works of Berek has been recognized with numerous industry awards, including the prestigious Cannes Lions and Effie Awards. He has also been a frequent speaker at marketing conferences and has contributed to industry publications, sharing his insights on the evolving landscape of marketing and advertising.
Conclusion
With his extensive experience, strong leadership skills, and unwavering commitment to excellence, Jack Zyman is poised to continue driving the growth and success of The Collective Works of Berek. His ability to navigate the complex and rapidly changing marketing landscape makes him a valuable asset to both his clients and the industry as a whole.
