Professional Summary
Professional Overview
Jackie Burlage is an experienced marketing and sales executive with a proven track record of driving growth and operational excellence in the outdoor and consumer goods industries. As the Head of Marketing and Sales (DTC & Wholesale) at Hyperlite Mountain Gear, she is responsible for leading the company's multi-channel sales and marketing efforts, with a focus on elevating the brand's direct-to-consumer and wholesale channels.
Experience Summary
Current Role
In her current role at Hyperlite Mountain Gear, Jackie is responsible for developing and implementing comprehensive marketing and sales strategies to drive revenue growth, enhance brand awareness, and improve customer engagement. She oversees a talented team of professionals and collaborates closely with the broader leadership to align the company's commercial operations and achieve its ambitious goals.
Career Progression
Prior to her current role, Jackie served as the Director of Operational Integration at Hyperlite Mountain Gear, where she played a pivotal role in streamlining the company's internal processes and driving cross-functional collaboration. Before that, she held senior positions at Advanced Manufacturing Group and VF Corporation, where she leveraged her expertise in consumer insights, project management, and global innovation to deliver impactful results.
Jackie's early career experience includes roles as an Accessories Buyer and Assistant Apparel Buyer at Timberland, where she honed her skills in product development, category management, and supply chain optimization.
Academic Background
Jackie holds a Bachelor of Science degree in Business Administration from the University of New Hampshire, with a concentration in Marketing.
Areas of Expertise
- Omnichannel marketing and sales strategy
- Direct-to-consumer (DTC) and wholesale channel management
- Branding and customer experience optimization
- Product portfolio and category management
- Data-driven decision making and analytics
- Cross-functional leadership and team management
Professional Impact
Throughout her career, Jackie has demonstrated a strong ability to drive measurable results. At Hyperlite Mountain Gear, she has spearheaded initiatives that have led to a double-digit increase in DTC sales and a significant expansion of the company's wholesale distribution network. Her data-driven approach and focus on customer-centric innovation have earned her recognition as a thought leader in the outdoor industry.
Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Jackie is poised to continue making a lasting impact on Hyperlite Mountain Gear and the broader outdoor industry. Her passion for delivering exceptional results and her commitment to continuous improvement make her a valuable asset to any organization.
