Jackie Hooper
Chief Marketing Officer (CMO)
Professional Overview
Jackie Hooper is an accomplished marketing executive with over 15 years of experience driving strategic marketing initiatives across the banking and financial services industry. As the current EVP, Chief Marketing Officer (CMO) at Cadence Bank, she is responsible for leading the bank's integrated marketing efforts, overseeing brand management, digital marketing, advertising, and customer engagement strategies.
Experience Summary
Current Role
As the EVP, Chief Marketing Officer (CMO) at Cadence Bank, Jackie is responsible for developing and executing the bank's comprehensive marketing strategy to drive customer acquisition, retention, and engagement. She leads a team of marketing professionals and collaborates cross-functionally to ensure consistent brand messaging and a seamless customer experience. Under her leadership, Cadence Bank has experienced a significant increase in brand awareness and customer loyalty, contributing to the bank's overall growth and profitability.
Career Progression
Prior to her current role, Jackie held various marketing leadership positions at Regions Bank, including VP, Media Strategist, VP, Marketing Strategist, and VP, Senior Advertising Manager. In these roles, she spearheaded the implementation of innovative digital marketing campaigns, leveraged data-driven insights to optimize marketing efforts, and played a crucial role in strengthening the bank's brand positioning within the Southeastern United States.
Academic Background
Jackie holds a Bachelor of Business Administration (BBA) degree in Marketing from the University of Mississippi, where she graduated cum laude.
Areas of Expertise
- Integrated marketing strategy and execution
- Brand management and positioning
- Digital marketing and e-commerce optimization
- Customer segmentation and targeted campaigns
- Data analysis and performance measurement
- Cross-functional collaboration and team leadership
Professional Impact
During her tenure at Cadence Bank, Jackie has led the development and launch of several award-winning marketing campaigns that have driven significant increases in customer acquisition, digital engagement, and brand awareness. She has been instrumental in the bank's successful entry into new regional markets and the implementation of a comprehensive customer experience strategy that has resulted in improved customer satisfaction and retention rates.
Conclusion
With her exceptional marketing expertise, strategic vision, and proven track record of success, Jackie Hooper is a valuable asset to Cadence Bank. Her leadership and innovative approach to marketing have positioned the bank as a market leader in the Southeastern U.S. banking industry, and she continues to play a pivotal role in the organization's continued growth and prosperity.
