Professional Summary

Professional Overview

Jackie Judge is a seasoned Director of Copy and Brand Strategy with extensive experience in the fitness and wellness industries. She is known for her exceptional copywriting skills, strategic brand development, and the ability to craft compelling narratives that resonate with target audiences.

Experience Summary

Current Roles

As the Director of Copy and Brand Strategy at Cocofloss, Jackie is responsible for leading the company's content and branding initiatives. She develops impactful brand messaging, creates high-converting copy for marketing campaigns, and oversees the development of engaging social media content. Additionally, Jackie serves as a Contract Brand Writer & Copy Strategist for Arcade Belt Co., where she collaborates with the team to strengthen the brand's voice and strategic positioning.

Career Progression

Prior to her current roles, Jackie held the position of Copy Director at TRX Training, where she spearheaded the creation of compelling copy for product launches, email marketing, and brand partnerships. She also served as the Senior Copywriter and Copy Director at Tonal, where she played a key role in shaping the brand's voice and crafting content that drove customer engagement. Additionally, Jackie has experience as an Instructor at BodyROK, where she gained valuable insights into the fitness industry and the needs of target consumers.

Academic Background

Jackie holds a Bachelor's degree in English Literature from the University of California, Berkeley, where she graduated with honors.

Areas of Expertise

• Copywriting and content creation

• Brand strategy and development

• Digital marketing and campaign execution

• Fitness and wellness industry knowledge

• Creative problem-solving and strategic thinking

• Team leadership and collaboration

Professional Impact

Throughout her career, Jackie has demonstrated a proven track record of driving measurable results for her clients and employers. She has created high-performing marketing campaigns, developed impactful brand narratives, and collaborated with cross-functional teams to deliver exceptional content and brand experiences. Jackie's work has been instrumental in driving customer engagement, increasing sales, and elevating brand awareness within the fitness and wellness sectors.

Conclusion

With her impressive portfolio of achievements, strong industry expertise, and exceptional communication skills, Jackie is poised to continue making a significant impact as a strategic and creative leader in the field of copy and brand strategy. She is committed to helping organizations strengthen their brand presence, captivate their target audiences, and achieve their growth objectives.