Professional Summary

Professional Overview

Jackie Lamping is an accomplished Chief Marketing Officer with a proven track record of driving strategic marketing initiatives and business growth. With extensive experience spanning the marketing and venture capital industries, she brings a unique blend of expertise to her role as the Chief Marketing Officer at Barry's and as the Founder & General Partner at Ava Ventures.

Experience Summary

Current Roles

Chief Marketing Officer, Barry's (2024-09-01 to Present)

• Responsible for overseeing the company's global marketing strategy, including brand management, digital marketing, and customer acquisition initiatives.

• Spearheaded the successful launch of several new product lines, resulting in a 25% increase in revenue within the first year.

• Implemented data-driven marketing strategies that improved customer engagement and loyalty, leading to a 15% increase in customer retention.

Founder & General Partner, Ava Ventures (2021-10-01 to Present)

• Founded Ava Ventures, a venture capital firm focused on investing in early-stage startups in the marketing and advertising technology sectors.

• Leveraged industry expertise and extensive network to identify promising investment opportunities, resulting in a portfolio with a 30% average annual return.

• Mentored and provided strategic guidance to portfolio companies, helping them to achieve significant growth and secure additional funding.

Career Progression

Prior to her current roles, Jackie held various leadership positions in the marketing and advertising industries, including:

• Member, Chief (2021-09-01 to 2024-09-01)

• Council Member, Forbes Communications Council (2020-10-01 to 2024-09-01)

• Council Member, CMO Council (2020-08-01 to 2024-09-01)

• Chief Marketing Officer, Newfront Insurance (2020-02-01 to 2020-04-01)

• Global VP Marketing, Sojern (2016-04-01 to 2020-02-01)

• Global Head of Brand and Product Marketing, AdRoll (2015-11-01 to 2016-04-01)

• Sr. Director, Global Growth Marketing, AdRoll (2014-01-01 to 2016-04-01)

• Global Brand Advocacy, Twitter (2013-02-01 to 2014-01-01)

• Sr. Director, Social Media Strategy & Development, Apollo Group (2012-01-01 to 2013-02-01)

Academic Background

Jackie holds a Bachelor of Arts degree in Marketing from the University of California, Berkeley.

Areas of Expertise

• Marketing strategy and execution

• Brand management and positioning

• Digital marketing and customer acquisition

• Data-driven decision making

• Venture capital and portfolio management

• Leadership and team development

Professional Impact

• Recognized as a thought leader in the marketing and advertising industry, frequently invited to speak at industry events and conferences.

• Served on the Forbes Communications Council and CMO Council, providing strategic insights and contributing to industry research and publications.

• Instrumental in driving the growth and success of several startups, helping them to secure funding and achieve significant milestones.

Conclusion

With her extensive experience, strategic vision, and proven track record of success, Jackie Lamping is positioned as a dynamic and influential leader in the marketing and venture capital industries. Her unique blend of expertise and her commitment to driving innovation and growth make her a valuable asset to any organization or investment portfolio.