Executive Overview
Jackie Ullman is an established marketing leader in the consumer packaged goods (CPG) sector, currently serving as Director of Marketing, Digital Media, and Direct-to-Consumer (DTC) at Gaia Herbs. With over 15 years of experience—notably centered on vitamins, supplements, and beverage markets—she plays a pivotal role in shaping Gaia Herbs’ digital strategy and brand growth.
Current Role at Gaia Herbs
Title: Director of Marketing, Digital Media & DTC
Company: Gaia Herbs
Location: Charlotte, North Carolina
Responsibilities:
- Develops and executes holistic digital marketing strategies aimed at supporting brand awareness and driving online sales for Gaia Herbs.
- Focuses on direct-to-consumer (DTC) growth, leveraging digital media to expand market reach and improve customer engagement.
- Part of the senior leadership structure, collaborating with other executives to align marketing initiatives with Gaia Herbs’ overarching strategic vision.
Key functions:
- Oversight of e-commerce and digital media channels.
- Lead acquisition, engagement, and digital brand-building across multiple platforms.
- Collaboration with cross-functional teams for product launches, customer retention, and revenue optimization.
Career Background and Expertise
Jackie brings an extensive background in consumer marketing and has held multiple roles focused on scaling brand visibility and revenue in highly competitive CPG categories.
Industry Expertise:
- Vitamins & Supplements
- Beverages
- Brand and Product Management
- E-commerce & DTC Growth
- Holistic Digital Campaigns
Education
- Master of Business Administration (MBA), Brand & Product Management,
Wisconsin School of Business, 2014–2016
- Bachelor of Science, Business Marketing,
Appalachian State University
During her MBA, Jackie consulted for the Business & Entrepreneurship Clinic, further strengthening her practical understanding of brand development and market strategy.
Gaia Herbs: Company Snapshot
Gaia Herbs is a leading natural herbal products brand headquartered in Brevard, North Carolina. The company is recognized for its commitment to quality, sustainability, and plant-based wellness solutions. Gaia Herbs' mission is deeply tied to the inherent connection between people and plants, emphasizing strategic and conscientious growth.
Leadership Structure:
- President and CEO: Kyle Bliffert (confirmed as of recent public records; previous leadership included Jim Geikie)
- Key functions include Operations, Human Resources, Regulatory Compliance, and Marketing, with Jackie Ullman positioned as a core component of the marketing leadership.
Cultural Values:
- Emphasizes sustainability, transparency, and the use of business as a force for good.
- Focus on employee wellbeing, inclusivity, and community engagement.
Market Position:
- Strong presence in natural foods retail, online DTC channels, and specialty health markets.
- Product offerings include supplements, herbal extracts, teas, and more, supported by robust educational and quality assurance programs.
Contact and Public Profile
LinkedIn: [linkedin.com/in/jaclynullman](http://www.linkedin.com/in/jaclynullman)
Located in Charlotte, NC, Jackie maintains a substantial professional network and is involved in cross-industry marketing dialogues, particularly around scalable and repeatable business growth strategies.
Utilizing extensive expertise in digital brand management and CPG marketing, Jackie Ullman is a critical decision-maker for digital and direct-to-consumer initiatives at Gaia Herbs. Her background, coupled with Gaia Herbs’ emphasis on sustainable growth and leadership in the natural wellness arena, position her as a relevant contact for innovative, results-driven conversations in the marketing ecosystem.
