Professional Summary
Professional Overview
Jackie Wessel is a seasoned ecommerce executive with over 15 years of experience in the retail industry. As the Vice President of Ecommerce at Caleres, Inc., she is responsible for driving the company's online sales and digital strategy, leveraging her expertise in omnichannel retail, international expansion, and data-driven decision making.
Experience Summary
Current Role
As the Vice President of Ecommerce at Caleres, Inc., Jackie oversees the strategic development and execution of the company's ecommerce initiatives. She is responsible for leading a talented team to deliver exceptional online customer experiences, maximize digital revenue and profitability, and ensure seamless integration between the company's physical and digital channels. Under her leadership, Caleres' ecommerce division has achieved double-digit annual growth and improved overall customer satisfaction.
Career Progression
Prior to her current role, Jackie held various leadership positions within the ecommerce and merchandising functions at Caleres, Inc. and other prominent retail organizations. As the Senior Director of Ecommerce, she was instrumental in expanding the company's digital footprint globally, resulting in a significant increase in international sales. Earlier in her career, Jackie gained valuable experience as an Omni Channel Petites Merchant at White House Black Market, a Buyer at Kmart and Gap Inc., and a Store Merchandise Manager at Bloomingdale's.
Academic Background
Jackie holds a Bachelor of Science degree in Textile and Apparel Management from the University of Missouri-Columbia, where she graduated with distinction.
Areas of Expertise
- Ecommerce strategy and digital transformation
- Omnichannel retail operations and customer experience optimization
- International expansion and localization
- Data-driven decision making and performance analytics
- Merchandising, planning, and inventory management
- Cross-functional team leadership and collaboration
Professional Impact
Under Jackie's leadership, Caleres' ecommerce division has consistently outperformed industry benchmarks, achieving double-digit annual revenue growth and improving key performance indicators such as customer satisfaction, conversion rates, and average order value. Her strategic insights and data-driven approach have been instrumental in the company's successful pivot to a more digitally-focused business model, positioning Caleres as a leader in the evolving retail landscape.
Conclusion
With her extensive experience in ecommerce, merchandising, and retail operations, Jackie Wessel is a valuable asset to Caleres, Inc. Her ability to drive digital transformation, foster innovation, and deliver measurable results make her a respected leader in the industry. As Caleres continues to expand its online presence and adapt to the changing consumer preferences, Jackie's strategic vision and operational expertise will be crucial in achieving the company's long-term goals.
