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Jackie Wylie

Jackie Wylie - Head of Marketing and Sales Development



Professional Overview



Jackie Wylie is an experienced marketing and sales development leader with a strong track record of driving growth and transforming go-to-market strategies. As the Head of Marketing and Sales Development at Middesk, she is responsible for leading the company's marketing and sales efforts, helping to accelerate its market expansion and revenue growth. Jackie also serves as the Seattle Chapter Co-head and an Executive Member of Pavilion, a prestigious professional network for B2B leaders.

Experience Summary



Current Role



As the Head of Marketing and Sales Development at Middesk, Jackie is responsible for developing and executing the company's integrated marketing and sales strategies. She oversees all aspects of demand generation, brand awareness, and sales enablement, working closely with the executive team to drive sustainable growth and market leadership. Under her guidance, Middesk has seen a significant increase in lead generation, pipeline conversion, and customer acquisition.

Career Progression



Prior to joining Middesk, Jackie held several senior marketing roles, including Chief Marketing Officer at Textio and VP of Marketing at Amino. At Textio, she spearheaded the company's rebranding and go-to-market initiatives, resulting in a 30% increase in qualified pipeline. At Amino, she led the marketing team in launching successful campaigns that contributed to the company's 50% year-over-year revenue growth. Earlier in her career, Jackie held product marketing leadership positions at Smartsheet and Hewlett Packard Enterprise, where she drove the adoption of cloud-based solutions and played a key role in product development and positioning.

Academic Background



Jackie holds an MBA from the University of Washington, where she specialized in marketing and entrepreneurship. She also earned a Bachelor of Arts degree in International Studies from the University of Washington.

Areas of Expertise



  • Integrated marketing and sales strategies

  • Demand generation and lead nurturing

  • Brand development and positioning

  • Product marketing and go-to-market planning

  • Sales enablement and revenue growth acceleration

  • Team leadership and talent development


Professional Impact



Throughout her career, Jackie has demonstrated a remarkable ability to transform go-to-market strategies and drive measurable business results. At Textio, her leadership in the company's rebranding and demand generation efforts contributed to a 30% increase in qualified pipeline. At Amino, she played a pivotal role in the marketing team's efforts, which contributed to a 50% year-over-year revenue growth.

Conclusion



With her deep expertise in marketing, sales development, and go-to-market strategy, Jackie Wylie is poised to make a significant impact as the Head of Marketing and Sales Development at Middesk. Her track record of driving growth, fostering innovation, and building high-performing teams positions her as a valuable asset in the company's continued expansion and success.