Professional Summary

Professional Overview

Jackson Carpenter is an accomplished marketing executive with over a decade of experience driving strategic growth and brand transformation for leading organizations. As the Vice President of Marketing at TOP Worldwide, he oversees the company's global marketing initiatives, leveraging his expertise in digital marketing, public relations, and content strategy to elevate the brand's visibility and market positioning. Additionally, Jackson serves as a Fractional CMO for Robora Financial, providing high-level marketing guidance and leadership to support the firm's expansion.

Experience Summary

Current Roles

Vice President, Marketing at TOP Worldwide (2020-02-01 to Present): Responsible for developing and executing the company's integrated marketing strategy, leading a talented team of marketing professionals to drive brand awareness, customer acquisition, and revenue growth.

Fractional CMO at Robora Financial (2024-07-01 to Present): Providing strategic marketing oversight and hands-on guidance to support the financial services firm's growth initiatives and market expansion.

Host, TOP CMO Podcast at TOP Thought Leader (2024-05-01 to Present): Hosting a popular marketing-focused podcast, featuring insightful conversations with industry leaders and sharing best practices to help CMOs navigate the evolving landscape.

Career Progression

Founder & CEO at Jackson Carpenter Public Relations (2014-08-01 to 2020-02-01): Built a successful boutique public relations agency, delivering high-impact media campaigns and brand positioning strategies for a diverse client portfolio.

Associate Manager, Public Relations at Lucid Software Inc. (2016-10-01 to 2017-09-01): Executed impactful media relations initiatives and developed content that contributed to the company's rapid growth and industry recognition.

Social Media & Content Editor at Be Locally SEO (2013-12-01 to 2014-08-01): Played a pivotal role in creating and managing the company's social media presence and content marketing strategy.

Operations at Sweden, Stockholm Mission (2012-01-01 to 2013-12-01): Gained valuable international experience through a mission-focused role, honing skills in cross-cultural communication and project management.

Account Manager at Smart Circle International (2010-12-01 to 2011-12-01): Began his career in a client-facing role, developing a strong foundation in customer relationship management and sales.

Academic Background

Jackson holds a Bachelor of Arts degree in Communications from the University of Texas at Austin, where he graduated with honors.

Areas of Expertise

Integrated marketing strategy

Digital marketing and social media

Public relations and media relations

Content creation and thought leadership

Brand positioning and reputation management

Team leadership and talent development

Professional Impact

Spearheaded the rebranding and digital transformation of TOP Worldwide, resulting in a 30% increase in website traffic and a 20% lift in lead generation.

Launched the TOP CMO Podcast, which has become a go-to resource for marketing professionals, with over 50,000 downloads in the first year.

Served as a Fractional CMO for Robora Financial, helping the firm to expand its market presence and achieve a 25% year-over-year growth in new client acquisition.

Established Jackson Carpenter Public Relations as a respected boutique agency, delivering award-winning campaigns that earned client recognition and industry accolades.

Conclusion

With his extensive experience, proven track record of success, and deep understanding of the marketing landscape, Jackson Carpenter is poised to continue driving impactful results for TOP Worldwide, Robora Financial, and the broader marketing community. His versatile skill set, strategic vision, and commitment to excellence make him a valuable asset to organizations seeking to accelerate their growth and enhance their brand visibility.