Jaclyn Sepulveda
Director, Marketing - Brand Activation, Los Angeles, California, United States
Professional Overview
Jaclyn Sepulveda is an accomplished marketing and brand activation professional with over 7 years of experience driving strategic digital and influencer marketing initiatives for leading beauty and wellness brands. As the Director of Marketing - Brand Activation at Kate Somerville Skincare, she leverages her deep expertise in social media, influencer marketing, and brand activation to create impactful campaigns that elevate brand visibility and engagement.
Experience Summary
Current Role
As the Director of Marketing - Brand Activation at Kate Somerville Skincare, Jaclyn is responsible for developing and executing innovative brand activation strategies that strengthen the company's position in the highly competitive beauty industry. She leads a team of marketing specialists to conceptualize and implement influential social media campaigns, strategic influencer collaborations, and engaging experiential events that drive measurable growth and customer loyalty.
Career Progression
Prior to her current role, Jaclyn held various marketing and social media leadership positions at prominent beauty brands, including Director of Influencers and Social Media Marketing at Live Tinted, Director of Social Media and Influencers at Papa & Barkley, and Senior Manager of Influencer Relationships & Social Media at Milani Cosmetics. Throughout her career, she has consistently demonstrated her ability to deliver impactful, data-driven marketing strategies that elevate brand awareness, increase customer engagement, and drive measurable business results.
Academic Background
Jaclyn holds a Bachelor of Arts degree in Communications with a minor in Marketing from the University of California, Los Angeles (UCLA).
Areas of Expertise
- Influencer marketing strategy and execution
- Social media marketing and content creation
- Digital campaign development and optimization
- Brand activation and experiential marketing
- Data-driven marketing analytics and performance reporting
- Cross-functional team leadership and collaboration
Professional Impact
At Kate Somerville Skincare, Jaclyn has spearheaded the development and implementation of a comprehensive influencer marketing program that has resulted in a significant increase in brand awareness, social media engagement, and e-commerce sales. She has also played a pivotal role in the successful execution of several high-profile brand activation events, including the launch of the brand's new product line, which contributed to a notable boost in customer acquisition and loyalty.
Conclusion
With her proven track record of success in the beauty and wellness industry, Jaclyn Sepulveda is a strategic marketing leader who consistently delivers innovative, data-driven solutions that drive measurable business impact. Her expertise in digital marketing, influencer engagement, and brand activation positions her as a valuable asset to Kate Somerville Skincare as the company continues to expand its reach and solidify its position as a leader in the skincare market.
