Professional Summary
Professional Overview
Jacob Hawkins is a seasoned marketing and digital executive with extensive experience in the retail and e-commerce industries. As the Chief Marketing, Digital and Omni Officer at Forever 21, he is responsible for leading the company's integrated marketing, digital, and omnichannel strategies to drive growth and enhance the customer experience.
Experience Summary
Current Role
In his current role at Forever 21, Jacob is spearheading the company's digital transformation, overseeing the development and implementation of innovative marketing campaigns, and ensuring a seamless and engaging omnichannel customer journey. He is known for his ability to leverage data-driven insights to inform strategic decision-making and optimize the brand's performance across multiple touchpoints.
Career Progression
Prior to joining Forever 21, Jacob held several senior-level positions at leading retail and e-commerce companies. As the Chief Marketing and Digital Officer at Belk, he was instrumental in driving the company's digital initiatives and enhancing its omnichannel capabilities. Before that, he served as the Senior Vice President of Omni Digital Ecommerce at Belk, where he played a key role in expanding the company's online presence and digital capabilities.
Earlier in his career, Jacob held various leadership roles at Groupon, Aeropostale, Ideel Inc., and Overstock.com, where he gained extensive experience in online marketing, e-commerce, and customer experience management.
Academic Background
Jacob holds a Bachelor's degree in Business Administration from the University of Utah, where he specialized in Marketing and International Business.
Areas of Expertise
- Integrated marketing strategy and execution
- Digital transformation and e-commerce optimization
- Omnichannel customer experience management
- Data-driven decision-making and performance optimization
- Retail industry expertise and best practices
Professional Impact
Throughout his career, Jacob has demonstrated a track record of driving measurable business results through innovative marketing and digital initiatives. His work has been recognized for its ability to enhance brand awareness, increase customer engagement, and drive revenue growth.
Conclusion
With his extensive experience in the retail and e-commerce sectors, Jacob Hawkins is well-positioned to lead Forever 21's digital and omnichannel transformation. His deep understanding of the industry, coupled with his strategic vision and data-driven approach, make him a valuable asset to the company as it navigates the evolving landscape of modern retail.
