Professional Overview
Jacob Shinoff is an accomplished brand management professional with a proven track record of driving successful marketing strategies and product innovations. As the Associate Brand Manager at Jimmy Dean, he leverages his expertise in consumer insights, brand positioning, and product development to enhance the iconic breakfast brand's market presence and appeal.
Experience Summary
Current Role
As the Associate Brand Manager at Tyson Foods' Jimmy Dean brand, Jacob is responsible for spearheading brand strategy, leading cross-functional teams, and implementing marketing campaigns to drive growth and profitability. He collaborates closely with research, innovation, and sales teams to identify and capitalize on emerging consumer trends, while optimizing the product portfolio to meet evolving customer needs.
Career Progression
Prior to his current role, Jacob honed his marketing and business acumen through various internships and leadership roles. He served as an MBA Brand Marketing Intern at Kellogg Company, where he contributed to the expansion of the company's plant-based protein offerings. Additionally, he gained valuable consulting experience as an MBA Consultant at Procter & Gamble, providing strategic recommendations to drive organizational effectiveness.
Earlier in his career, Jacob held positions such as Marketing Analyst at Quiverr, Area Manager at Amazon, and Talent Sourcing Specialist at Neudesic, where he demonstrated his adaptability and versatility in diverse business environments.
Academic Background
Jacob recently completed his Full-Time MBA at the Indiana University Kelley School of Business, where he specialized in brand management and marketing. During his studies, he showcased his leadership skills as the President of the University of Alabama Athletic Student Section (Crimson Chaos) and as a Sports Marketing Intern.
Areas of Expertise
- Brand strategy and positioning
- Consumer insights and market research
- Product innovation and development
- Cross-functional team leadership
- Analytical and problem-solving skills
- Effective communication and stakeholder management
Professional Impact
Through his strategic initiatives and innovative thinking, Jacob has consistently made valuable contributions to the organizations he has been a part of. His ability to identify growth opportunities, implement data-driven marketing strategies, and collaborate across departments has enabled him to drive tangible results and positively impact business outcomes.
Conclusion
With his extensive background in brand management, marketing, and business strategy, Jacob Shinoff is poised to continue making a significant impact in the consumer packaged goods industry. His dedication, analytical prowess, and cross-functional expertise make him a valuable asset to the Jimmy Dean brand as it navigates the evolving market landscape and capitalizes on emerging opportunities.
