Jacquelyn Berlly
National Senior Director, Assortment Strategy
Professional Overview
Jacquelyn Berlly is an accomplished retail executive with over 12 years of experience in assortment strategy, merchandising, and omnichannel operations. As the National Senior Director of Assortment Strategy at Nordstrom, she is responsible for developing and executing strategic initiatives that optimize the company's product mix, enhance customer experiences, and drive profitable growth.
Experience Summary
Current Role
In her current role as National Senior Director of Assortment Strategy at Nordstrom, Jacquelyn leads a team of cross-functional experts to align the company's product assortment with evolving consumer preferences and market trends. She is instrumental in shaping the strategic direction of Nordstrom's merchandise offerings, ensuring the right mix of top brands, emerging labels, and innovative product categories. Jacquelyn's data-driven approach and collaborative leadership have enabled her to deliver significant improvements in inventory productivity, sales conversion, and customer satisfaction.
Career Progression
Jacquelyn's career at Nordstrom has been marked by a steady progression through various leadership positions within the merchandising and planning domains. Prior to her current role, she served as the National Planning Director for the company's Men's Shoes, Women's Active Shoes, Nike Boutiques, and Kid's Shoes categories, where she demonstrated her ability to optimize inventory, improve product flow, and drive double-digit revenue growth. Jacquelyn's breadth of experience, from planning and replenishment to buying and category management, has equipped her with a comprehensive understanding of the retail industry's complexities.
Academic Background
Jacquelyn holds a Bachelor of Science degree in Retail Management from the University of Washington, where she graduated with distinction and was recognized for her academic excellence.
Areas of Expertise
- Assortment strategy and optimization
- Omnichannel merchandising and planning
- Brand and category management
- Data-driven decision making
- Cross-functional team leadership
- Inventory management and optimization
Professional Impact
Throughout her career, Jacquelyn has spearheaded numerous strategic initiatives that have had a measurable impact on Nordstrom's business performance. Most notably, she led the successful implementation of a dynamic assortment planning framework that resulted in a 15% increase in inventory turnover and a 12% uplift in gross margin. Jacquelyn's innovative approach to product category management has also enabled the company to better anticipate and respond to evolving consumer trends, driving a 20% improvement in customer satisfaction scores.
Conclusion
Jacquelyn Berlly is a seasoned retail executive with a proven track record of driving strategic initiatives that enhance customer experiences and deliver sustainable business growth. With her deep industry expertise, collaborative leadership style, and relentless focus on data-driven decision making, Jacquelyn is well-positioned to continue making a significant impact on Nordstrom's ongoing success.
