Jacquelyn Burnside

Sr Manager, Loyalty & CRM | Mukilteo, Washington, United States

Professional Overview

Jacquelyn Burnside is an experienced marketing and communications professional with a strong track record of driving customer engagement and growth initiatives. As the Sr Manager of Loyalty & CRM at Brooks Running, she is responsible for developing and executing innovative loyalty programs and customer relationship management strategies to enhance brand loyalty and maximize customer lifetime value.

Experience Summary

Current Role

In her current role at Brooks Running, Jacquelyn is tasked with leading the company's loyalty and CRM efforts. She develops and implements strategic initiatives to foster deeper connections with the brand's customer base, leveraging data-driven insights to deliver personalized experiences and drive increased retention and revenue. Jacquelyn's contributions have been instrumental in strengthening Brooks' customer loyalty and positioning the brand as a leader in the athletic apparel industry.

Career Progression

Prior to joining Brooks Running, Jacquelyn held several senior marketing and communications roles, including Senior Manager of Marketing & Communications at Imagine Children's Museum and Senior Manager, Head of Growth Lifecycle Marketing Division at Tinuiti. Throughout her career, she has demonstrated a strong ability to drive growth, optimize marketing strategies, and deliver measurable results. Jacquelyn's experience in the nonprofit, agency, and e-commerce sectors has equipped her with a diverse skill set and a deep understanding of customer-centric marketing approaches.

Academic Background

Jacquelyn holds a Bachelor of Arts degree in Communications from the University of Washington, where she graduated with honors.

Areas of Expertise

• Customer Loyalty and Retention

• CRM Strategy and Implementation

• Lifecycle Marketing and Automation

• Data-Driven Decision Making

• Campaign Optimization and Performance Measurement

• Cross-Functional Collaboration and Leadership

Professional Impact

At Imagine Children's Museum, Jacquelyn spearheaded the development and launch of a highly successful membership program, resulting in a significant increase in subscriber base and revenue. As the Senior Manager, Head of Growth Lifecycle Marketing Division at Tinuiti, she led a team of marketing specialists in implementing innovative lifecycle marketing campaigns that drove measurable improvements in customer engagement and conversion rates for the agency's clients.

Conclusion

With her extensive experience in loyalty, CRM, and marketing, Jacquelyn Burnside is a valuable asset to the Brooks Running team. Her strategic mindset, data-driven approach, and ability to deliver tangible results make her well-positioned to continue driving customer engagement and growth for the brand in her current role.