Jacquelyn Leahy

Head of GTM & Founder, Activate the Magic

Professional Overview
Jacquelyn Leahy is a seasoned go-to-market (GTM) strategist and entrepreneur with a proven track record of driving growth and operational excellence. As the Head of GTM and Founder of Activate the Magic, she leverages her extensive experience in sales, marketing, and revenue operations to help organizations unlock their full potential and achieve sustainable success.

Experience Summary

Current Role
As the Head of GTM and Founder of Activate the Magic, Jacquelyn is responsible for developing and executing tailored go-to-market strategies that enable her clients to effectively reach their target markets, optimize their sales and marketing processes, and drive revenue growth. Leveraging her expertise in revenue operations, she collaborates with her clients to streamline their internal operations, enhance cross-functional alignment, and implement data-driven decision-making.

Career Progression
Prior to her current role, Jacquelyn held various leadership positions in the technology and professional services industries. As the Head of Revenue Operations at Winning by Design, she spearheaded the optimization of the company's sales and marketing efforts, resulting in a significant increase in pipeline generation and conversion rates. As the RevOps Channel Co-Chair at Pavilion, she played a pivotal role in building a thriving community of revenue operations professionals, sharing best practices and driving industry-wide innovation.

Jacquelyn's diverse background also includes roles as a Salesforce Consultant, Director of Business Development, and Technical Marketing Specialist, providing her with a well-rounded understanding of the challenges organizations face in today's dynamic business landscape.

Academic Background
Jacquelyn holds a Master of Business Administration (MBA) from the Isenberg School of Management at the University of Massachusetts Amherst, where she specialized in strategy and entrepreneurship. She also earned a Master of Education (M.Ed.) in Curriculum Development and Instruction from Arizona State University and a Bachelor of Business Administration (B.B.A.) in Marketing from the Isenberg School of Management.

Areas of Expertise

• Go-to-market strategy development and execution

• Revenue operations optimization

• Sales and marketing process improvement

• Data-driven decision-making and analytics

• Cross-functional alignment and collaboration

• Entrepreneurship and business strategy

Professional Impact
Throughout her career, Jacquelyn has demonstrated a strong commitment to driving measurable impact for her clients and the broader business community. As the Head of Revenue Operations at Winning by Design, she spearheaded initiatives that resulted in a 25% increase in pipeline generation and a 20% improvement in conversion rates. As the RevOps Channel Co-Chair at Pavilion, she played a pivotal role in expanding the organization's reach and influence, connecting revenue operations professionals across industries and facilitating the exchange of best practices.

Conclusion
Jacquelyn Leahy's diverse experience, strategic acumen, and passion for driving growth make her a valuable asset to organizations seeking to optimize their go-to-market strategies and unlock their full potential. As the Head of GTM and Founder of Activate the Magic, she continues to leverage her expertise to help clients achieve sustainable success in an ever-evolving business landscape.