Jacynthe Prince

Senior Director, Brand Marketing

Professional Overview

Jacynthe Prince is a seasoned marketing executive with over 15 years of experience in brand strategy, digital marketing, and content creation. As the Senior Director of Brand Marketing at RONA, she is responsible for leading the company's brand vision, marketing campaigns, and digital customer engagement initiatives.

Experience Summary

Current Role

As the Senior Director of Brand Marketing at RONA, Jacynthe Prince oversees the development and execution of the company's brand strategy, manages a team of marketing professionals, and drives the creation of impactful marketing campaigns. She has been instrumental in strengthening RONA's brand positioning, increasing customer loyalty, and driving measurable business results.

Career Progression

Prior to her current role, Jacynthe held various leadership positions within the RONA organization, including Director of Brand and Media, Director of Brand Engagement, and Director of Brand and Content. She has also gained valuable experience working at prominent advertising agencies such as lg2, DDB, and bleublancrouge, where she served as a Group Account Director and Account Director, managing high-profile clients and delivering successful marketing strategies.

Early in her career, Jacynthe gained hands-on experience in CRM marketing while working as a CRM Marketing Manager at Gap Inc./Old Navy, where she honed her skills in data-driven marketing and customer engagement.

Academic Background

Jacynthe holds a Graduate Diploma in Communication and Marketing from HEC Montréal and a Bachelor's degree in Public Relations from the Université du Québec à Montréal. She also completed a program in Business and Communication at Stanford University, further enhancing her strategic and leadership capabilities.

Areas of Expertise

• Brand strategy and development

• Integrated marketing campaign management

• Digital marketing and customer engagement

• Content creation and social media marketing

• Team leadership and cross-functional collaboration

• Data-driven decision making and analytics

Professional Impact

Jacynthe's leadership has been instrumental in driving RONA's brand transformation and digital engagement initiatives. Under her guidance, the company has achieved significant improvements in brand awareness, customer loyalty, and marketing effectiveness. Her ability to leverage data-driven insights and innovative marketing strategies has positioned RONA as a leader in the home improvement industry.

Conclusion

With her extensive experience, strategic vision, and proven track record of success, Jacynthe Prince is a valuable asset to RONA. She continues to push the boundaries of brand marketing and digital customer engagement, positioning the company for ongoing growth and success.