Jade Oyateru
Co-Founder & COO | Kenya
Professional Overview
Jade Oyateru is an accomplished business leader with extensive experience in digital marketing, sales, and brand management. As the Co-Founder and Chief Operating Officer of Uncover, she leverages her diverse industry expertise to drive the company's strategic growth and operational excellence.
Experience Summary
Current Role
As the Co-Founder and COO of Uncover, Jade is responsible for overseeing the company's day-to-day operations, implementing efficient processes, and leading cross-functional teams to achieve Uncover's objectives. Since co-founding the company in 2021, Jade has played a pivotal role in establishing Uncover as a leading player in the Kenyan market, driving innovative solutions and fostering a collaborative, high-performing work culture.
Career Progression
Prior to co-founding Uncover, Jade held various leadership roles at prominent companies in the East African region. As the Digital Marketing Director and Head of Sales and Marketing at Kasha Global, Inc., she spearheaded the expansion of the company's digital presence and led the development of effective marketing strategies. Earlier in her career, Jade held senior brand and engagement roles at Jumia Group and Upfield, where she contributed to the growth and brand positioning of these organizations.
Jade's diverse experience also includes her tenure at Unilever, where she progressed through various customer marketing and sales management positions, honing her skills in category management, shopper marketing, and field sales operations.
Academic Background
Jade holds a Bachelor's degree in Business Administration from the University of Nairobi, where she graduated with distinction.
Areas of Expertise
- Digital marketing and e-commerce strategy
- Brand management and customer engagement
- Sales and operations optimization
- Cross-functional team leadership and collaboration
- Driving business growth and innovation
Professional Impact
As a respected industry leader, Jade has played a pivotal role in shaping the digital transformation and growth of several organizations in East Africa. Her strategic vision, operational expertise, and proven track record of delivering results have made her a valuable asset to the companies she has served.
Conclusion
With her diverse experience, strong leadership skills, and innovative mindset, Jade Oyateru is poised to continue driving Uncover's success and making a lasting impact on the Kenyan business landscape. Her dedication to excellence and commitment to creating value for her clients and stakeholders make her a valuable asset to any organization.
