Jaelyn Carrillo

Professional Summary

Professional Overview
Jaelyn Carrillo is a seasoned marketing and brand licensing professional with a proven track record of driving business growth and brand expansion. As the Director of Brand Licensing at Ariat International, she leverages her deep industry expertise to develop strategic partnerships and maximize the commercial potential of the company's renowned product lines.

Experience Summary

Current Role
As the Director of Brand Licensing at Ariat International, Jaelyn is responsible for developing and executing innovative licensing strategies that extend the brand's reach into new product categories and distribution channels. She has successfully negotiated and managed high-profile licensing agreements, leading to significant revenue growth and enhanced brand visibility. Jaelyn's strategic acumen and collaborative approach have positioned Ariat as a sought-after partner for leading retailers and manufacturers.

Career Progression
Prior to her role at Ariat, Jaelyn served as the Vice President of Sales at Signature Products Group, where she led a team of account managers and drove the company's sales and business development efforts. She also held the position of Senior National Account Manager at Energizer Holdings, where she honed her skills in brand management, client relations, and strategic planning.

Academic Background
Jaelyn holds a Bachelor of Science degree in Marketing from the University of California, Berkeley, where she graduated with honors.

Areas of Expertise

• Brand licensing and strategic partnerships

• Product development and category expansion

• Retail and manufacturer relationship management

• Sales and business development strategy

• Cross-functional leadership and team building

Professional Impact
During her tenure at Ariat, Jaelyn has spearheaded the company's successful entry into new product categories, including home goods and accessories. Her collaborative approach and deep understanding of consumer trends have enabled Ariat to forge lucrative licensing agreements with industry-leading partners, driving significant revenue growth and elevating the brand's presence in the marketplace.

Conclusion
Jaelyn Carrillo's exceptional blend of marketing acumen, industry expertise, and strategic vision positions her as a valuable asset in the world of brand licensing and business development. Her commitment to driving innovation and fostering strategic partnerships has made her a respected leader in the consumer products industry.