Jaime Schmidt

Professional Overview

Jaime Schmidt is a seasoned entrepreneur and innovator in the consumer products industry. As the Founder of Schmidt's Naturals, a successful natural personal care brand acquired by Unilever, Jaime has demonstrated a proven track record of building and scaling disruptive businesses. She currently serves in several key roles, leveraging her expertise in brand development, product innovation, and strategic partnerships to drive impact across the consumer goods landscape.

Experience Summary

Current Roles

Founder (acquired by Unilever), Schmidt's Naturals (2018-01-01 to Present)

• Oversees the ongoing strategic direction and growth of Schmidt's Naturals following its acquisition by Unilever

• Responsible for leading brand and product innovation, as well as fostering key industry partnerships

• Drives the company's mission to provide high-quality, natural personal care solutions to consumers

Co-Founder, Supermaker (2019-06-01 to Present)

• Co-leads the development and expansion of Supermaker, a platform empowering the next generation of entrepreneurs and brand builders

• Collaborates on the curation of educational content, events, and resources to support the growth of emerging consumer brands

Partner, Color. (2018-05-01 to Present)

• Serves as a strategic partner, advising and guiding the growth and evolution of the Color. brand and product portfolio

• Leverages her expertise in consumer trends, product development, and go-to-market strategies to drive the brand's success

Career Progression

Founder & CEO, Schmidt's Naturals (2010-01-01 to 2017-12-01)

• Founded Schmidt's Naturals and led the company's growth from a small startup to a prominent natural personal care brand

• Oversaw all aspects of the business, including product development, brand strategy, and scaling the company's operations

• Achieved significant growth and recognition, culminating in the successful acquisition of Schmidt's Naturals by Unilever in 2017

Co-Founder (acquired by Boss Beauties), BFF (2022-01-01 to 2023-10-01)

• Co-founded BFF, a next-generation beauty and wellness brand focused on empowering diverse communities

• Played a key role in the brand's development, strategy, and go-to-market execution

• Oversaw the successful acquisition of BFF by Boss Beauties in 2023

Academic Background

Jaime Schmidt holds a Bachelor of Science degree in Business Administration from the University of Oregon, where she specialized in Entrepreneurship and Marketing.

Areas of Expertise

• Brand development and strategy

• Product innovation and formulation

• Consumer trends and market insights

• Scaling and growth of consumer-facing businesses

• Strategic partnerships and collaborations

• Venture capital and investment relations

Professional Impact

• Grew Schmidt's Naturals from a small startup to a leading natural personal care brand, culminating in its acquisition by Unilever

• Played a pivotal role in the development and success of BFF, a next-generation beauty and wellness brand

• Actively contributes to the entrepreneurial ecosystem as a co-founder of Supermaker, empowering the next generation of consumer brand builders

• Serves as a strategic partner to Color., leveraging her expertise to drive the brand's growth and innovation

Conclusion

Jaime Schmidt is a visionary entrepreneur and brand builder with a proven track record of success in the consumer products industry. Through her leadership and strategic acumen, she has built and scaled multiple disruptive businesses, leaving a lasting impact on the industry. Jaime continues to apply her expertise and passion to driving innovation, fostering strategic partnerships, and empowering the next generation of entrepreneurs and brand creators.