Jaimee Spanos

Strategic Marketing Director

Professional Overview

Jaimee Spanos is an accomplished Strategic Marketing Director with over 15 years of experience in the retail and consumer products industries. She is known for her expertise in developing and executing impactful marketing strategies that drive business growth and brand awareness.

Experience Summary

Current Role

As the Strategic Marketing Director at PSD, Jaimee is responsible for developing and implementing comprehensive marketing plans that align with the company's overall business objectives. She oversees the full marketing mix, including digital, traditional, and experiential channels, to effectively reach and engage target audiences. Jaimee's strategic leadership and data-driven approach have been instrumental in driving revenue growth and enhancing brand positioning for PSD.

Career Progression

Prior to her current role, Jaimee served as the Marketing Director, Americas at Vans, a division of VF Outdoor, where she led the development and execution of integrated marketing campaigns that contributed to the brand's significant growth in the region. She also held various marketing roles at Oakley, Inc., including Global GTM & Marketing Manager and Go-to-Market Manager, where she demonstrated her ability to launch successful product lines and optimize go-to-market strategies.

Jaimee's early career experience includes positions at Nolet Spirits U.S.A. and Contiki Holidays, where she honed her skills in brand management, communications, and retail sales.

Academic Background

Jaimee holds a Bachelor's degree in Marketing from the University of California, Irvine, where she graduated with distinction.

Areas of Expertise

• Strategic marketing planning and execution

• Brand management and positioning

• Integrated marketing campaign development

• Digital marketing and social media strategy

• Product launch and go-to-market planning

• Data analysis and performance optimization

• Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Jaimee has played a pivotal role in driving business growth and brand recognition for the organizations she has served. At Vans, she spearheaded the development and implementation of a highly successful integrated marketing campaign that resulted in a 25% increase in regional sales and a 15% improvement in brand awareness. At Oakley, Jaimee's strategic leadership was instrumental in the successful launch of a new product line that contributed to a 20% increase in global revenue.

Conclusion

Jaimee Spanos is a seasoned marketing professional with a proven track record of delivering innovative and results-driven strategies that align with business objectives and exceed customer expectations. Her deep industry expertise, combined with her data-driven approach and strong leadership skills, make her a valuable asset to any organization looking to enhance its marketing efforts and drive sustainable growth.