JZ

Jaison Zachariah

CTO

Jaison Zachariah – Chief Technology Officer at TripleLift



Professional Summary


Jaison Zachariah is the Chief Technology Officer (CTO) at TripleLift, an acclaimed ad tech company. He has been with the company since June 2013, previously holding the position of Senior Vice President (SVP) of Technology. His promotion to CTO marked his inclusion in TripleLift's Executive Leadership team, highlighting his substantial impact on the organization's technological strategies.

Professional Experience


  • TripleLift (2013 - Present)

  • Current Role: Chief Technology Officer

  • Previous Roles:

  • Senior Vice President, Technology

  • Vice President, Solutions Engineering

  • Key Achievements:

  • Oversaw Platform Engineering, Connected TV Engineering, Solutions Engineering, and Data Science.

  • Instrumental in launching and scaling four major product lines, including TripleLift’s flagship Native Ad Exchange.

  • Played a crucial role in establishing TripleLift as a multi-channel Supply-Side Platform (SSP) partner.

  • Contributed to TripleLift surpassing $1 billion in lifetime advertising spend.


  • Investment Banking Analyst at J.P. Morgan

  • Corporate & Business Development Analyst at AOL

  • Consultant in Internet Strategy at wells ideas, inc.

  • Health Wellness and Promotion Assistant at Princeton University


Education


  • Princeton University

  • Bachelor of Science in Engineering (BSE) with Honors in Operations Research and Financial Engineering.


Location


  • Based in Philadelphia


LinkedIn Profile




Notable Appointments


Jaison Zachariah was appointed to TripleLift’s Executive Leadership team as CTO on July 14, 2021. His appointment coincided with the promotion of Dan Goldin to Chief Architect, enhancing the leadership framework within the technology organization.

Company Overview: TripleLift


TripleLift, founded in 2012, is dedicated to elevating digital advertising through innovative creative, quality publishers, actionable data, and smart targeting solutions. The company boasts a diversified portfolio supported by Vista Equity Partners and has prominently exceeded $1 billion in advertising spend, demonstrating robust growth trajectories.

Key Values and Mission


TripleLift prioritizes:
  • Inclusivity: Certified as a diverse supplier by NMSDC, demonstrating commitment to diversity, equity, and inclusion.

  • Innovation: Emphasizes continuous improvement and adaptation to dynamic market conditions.

  • Team Cohesion: Promotes a collaborative, supportive work environment fostering collective and individual growth.


Corporate Locations


  • HQ: New York, NY

  • Regional Offices: Los Angeles, San Francisco, Detroit, Chicago, Sydney, Paris, London, Singapore, and India.


Strategic Leadership Initiatives


Under Jaison Zachariah’s technology stewardship:
  • The focus has been on enhancing TripleLift's infrastructure, including the development of the industry’s first Connected TV (CTV) brand integration platform.

  • Bolstering privacy and identity solutions to navigate the evolving digital advertising landscape.

  • Significant investment in expanding the technology and engineering teams to support global operations.


Conclusion


Jaison Zachariah’s tenure at TripleLift reflects a trajectory marked by significant contributions to technology and product innovation. As CTO, his vision continues to push the boundaries for TripleLift, making notable strides in the ad tech industry and driving substantial business growth.