Professional Summary

Professional Overview

Jake Buchsbaum is an experienced marketing and growth leader, currently serving as the Head of Acquisition at Public, a leading financial technology company. With a strong background in performance marketing, digital strategy, and data-driven decision making, he is focused on driving sustainable user acquisition and growth for the organization.

Experience Summary

Current Role

As the Head of Acquisition at Public, Jake is responsible for leading the company's user acquisition efforts across various channels, including paid advertising, content marketing, and strategic partnerships. He oversees a team of marketing professionals and works closely with cross-functional stakeholders to develop and execute integrated acquisition campaigns that drive meaningful user growth and engagement.

Career Progression

Prior to his current role, Jake held various leadership positions in the marketing and growth space. He served as the VP of Performance Marketing at EasyKnock, where he spearheaded the company's digital marketing initiatives and helped to expand its customer base. Before that, he held roles as the Director of Performance Marketing and Head of Digital Marketing at Fundera, a leading financial technology startup. Jake's earlier experience includes senior-level positions in biddable media and search engine marketing at M&C Saatchi Mobile and Horizon Media.

Academic Background

Jake holds a Bachelor's degree in Business Administration from the University of Michigan, where he specialized in Marketing and Information Systems.

Areas of Expertise

• Performance marketing and growth hacking

• Digital advertising and campaign optimization

• Search engine marketing (SEM) and social media marketing

• Data analysis and audience segmentation

• Cross-functional collaboration and team leadership

Professional Impact

During his tenure at EasyKnock, Jake spearheaded the company's digital marketing strategy, resulting in a 40% year-over-year increase in customer acquisition. At Fundera, he led the development and implementation of a comprehensive content marketing program that drove a 25% improvement in organic traffic and lead generation.

Conclusion

With his extensive experience in the marketing and growth space, Jake Buchsbaum is a strategic and data-driven leader who is committed to driving sustainable user acquisition and business growth for Public. His proven track record of success, coupled with his cross-functional expertise, make him a valuable asset to the organization.