Professional Overview
Jake Disraeli is the Co-founder and Chief Executive Officer of Treet, a fashion resale technology company based in San Francisco, California, founded in 2021 together with Sonia Yang. He holds a Bachelor of Science degree in Business Administration, majoring in Entrepreneurship with a minor in Environmental Studies from California Polytechnic State University, San Luis Obispo.
His career includes over a decade of experience in e-commerce and entrepreneurship, with notable prior roles such as Director of Sales and Senior Sales Manager at Indiegogo (2017-2020), and Director of Business Development at Russell Marketing (2020-2021), before co-founding Treet in late 2020.
Role and Responsibilities at Treet
As CEO, Jake Disraeli leads Treet’s business strategy and operations. Under his leadership, Treet has established itself as a technology platform enabling apparel brands to launch and manage branded resale programs rapidly—usually within days. The platform facilitates peer-to-peer resale, allowing brands to extend customer lifecycle value, increase shopper loyalty, and integrate resale seamlessly with their existing systems (including loyalty programs and order histories).
Key aspects of Jake’s leadership and vision include:
- Asset-light resale model: Unlike traditional resale companies burdened by inventory, Treet operates as a facilitator and matchmaker, while third-party logistics companies handle physical goods.
- Revenue and profitability orientation: Jake emphasizes that resale programs powered by Treet are profitable from day one for brands. Treet’s commission model aligns incentives so both Treet and partnering brands earn from resale sales.
- Data-driven differentiation: Leveraging brands’ customer data and content (e.g., product photography, order histories), Treet creates trusted, integrated resale experiences.
- Sustainability focus: Jake is a strong advocate for sustainability in fashion, promoting circular economy principles. He drives efforts to develop partnerships with textile recyclers to handle end-of-life apparel items that cannot be resold or repaired.
Company Performance and Market Position
- Under Jake’s leadership, Treet raised $10 million in Series A funding in March 2024, led by Two Sigma Ventures, with existing investors including First Round Capital, Bling Capital, and Techstars.
- The company powers resale programs for more than 150 brands, including notable names such as Girlfriend Collective, Ministry of Supply, and bridal brand Galia Lahav.
- Jake has publicly shared that while Treet itself is not yet profitable, the resale segments managed for its brands are profitable, evidencing effective business model execution.
- The platform enables brands to recapture value on returns, imperfect inventory, and secondhand sales without discounting full-price new merchandise.
Industry Influence and Thought Leadership
Jake Disraeli is a recognized voice in the sustainable fashion and resale markets:
- Frequent speaker at industry events, including the Sourcing Journal Sustainability Summit LA 2024.
- Featured in multiple interviews and podcasts detailing how recommerce and resale can scale profitably and sustainably for fashion brands.
- Advocates for brand-led resale ecosystems as the future of the secondhand apparel industry, emphasizing brand control of pricing, merchandising, and customer experience.
- Highlights that fast fashion's environmental impact makes resale solutions particularly critical today, and he predicts resale to eventually eclipse fast fashion consumption patterns, especially among Gen Z consumers.
- Pushes for luxury brands to engage proactively with resale, noting that managed resale programs can protect and enhance brand equity while generating incremental revenue.
Relevant Professional Attributes
- Entrepreneurial and strategic leadership in ecommerce recommerce.
- Expert in resale platform development and scaling operations quickly to enable branded secondhand commerce.
- Sustainability-driven vision aligned with circular economy principles.
- Experienced in sales, business development, and marketing, contributing to a well-rounded leadership profile.
- Proficient in working with multiple stakeholders, including brands, logistics providers, investors, and textile recycling partners.
Summary of Actionable Insights
Jake Disraeli’s background as an entrepreneurial leader with a deep understanding of ecommerce sales, sustainability, and brand integration positions him as a principal architect of Treet’s rapid growth and innovative asset-light model. His focus on profitable, data-driven resale aligns with growing industry demand for circular fashion solutions. The successful $10 million Series A round underlines investor confidence and supports ongoing expansion into new brand partnerships and sustainability initiatives.
Engagement efforts should consider Jake’s dual emphasis on brand profitability and sustainable impact, highlighting Treet’s scalability, technology-enabled ease of launch, and potential to integrate resale returns or imperfect inventory into positive revenue streams without diluting brand value.
