Jake George

Vice President of Marketing | Boulder, Colorado, United States

Professional Overview

Jake George is an accomplished marketing executive with over 10 years of experience driving growth and brand development for leading outdoor and lifestyle companies. As the Vice President of Marketing at Pit Viper, he is responsible for spearheading the company's marketing strategy, overseeing a talented team, and amplifying the brand's unique voice and positioning in the market.

Experience Summary

Current Role

As the Vice President of Marketing at Pit Viper, Jake is tasked with developing and executing the company's comprehensive marketing initiatives. He leads a cross-functional team to devise and implement innovative campaigns that engage the brand's target audience, drive e-commerce sales, and strengthen Pit Viper's reputation as a premier lifestyle and outdoor accessories brand. Under his guidance, Pit Viper has achieved double-digit year-over-year growth and significant expansion into new retail channels.

Career Progression

Prior to his current role, Jake served as the Digital Marketing Director at Pit Viper, where he played a pivotal role in the brand's digital transformation. He developed and implemented a data-driven digital strategy that resulted in a 35% increase in online revenue and a 45% growth in social media following. Before Pit Viper, Jake held marketing roles at ATLA, Farmhouse Hemp, Shinesty, and Green Drop Garage, honing his skills in content creation, campaign management, and brand building.

Academic Background

Jake holds a Bachelor of Science degree in Marketing from the University of Colorado Boulder, where he graduated with distinction.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Digital marketing and e-commerce optimization

• Brand development and storytelling

• Content creation and social media engagement

• Influencer and partnership program management

• Data-driven decision making and performance analytics

Professional Impact

Throughout his career, Jake has consistently demonstrated his ability to drive measurable results and positively impact the businesses he has served. At Pit Viper, he spearheaded the development of a highly successful influencer program that generated a 200% increase in user-generated content and a 25% boost in social media engagement. Additionally, his data-driven approach to campaign optimization has led to a 22% increase in return on advertising spend (ROAS) for the company.

Conclusion

With his extensive experience, strategic mindset, and passion for the outdoor and lifestyle industries, Jake George is poised to continue driving impactful growth and brand recognition for Pit Viper. As a versatile marketing leader, he is committed to leveraging his expertise to help organizations reach new heights and connect with their target audiences in meaningful ways.