JM

Jake M.

Chief Executive Officer


Jake McGuire - CEO of TransPlus Software



Profile Overview


Jake McGuire currently serves as the CEO of TransPlus Software, a role he has held since January 2021 following the acquisition of the company by Banyan Software. He operates primarily from the Greater Kitchener-Cambridge-Waterloo Metropolitan Area in Ontario, Canada.

Professional Background


Jake McGuire is a seasoned SaaS executive with over 15 years of leadership experience. His career has focused extensively on operationalizing go-to-market strategies with a systematic, data-driven approach, which has consistently driven efficient and measurable growth. Prior to joining TransPlus, McGuire led software companies such as Big Road, an HOS and ELD SaaS provider, achieving significant scaling and success.

Leadership and Contributions at TransPlus


  • Post-2021 Growth: Since McGuire's appointment, TransPlus has prioritized growth and employee satisfaction. He has spearheaded initiatives aimed at both expanding the company’s market reach and maintaining high levels of employee engagement.

  • Strategic Innovation: Under McGuire’s leadership, TransPlus has launched several innovative features aimed at improving fleet management. Notably, the company introduced TransPlus Connect, a mobile app designed to enhance driver relationships and improve operational visibility for dispatchers.

  • Acquisitions and Investments: Following the acquisition of TransPlus by Banyan Software, McGuire has overseen multiple strategic investments to disrupt the TMS (Transportation Management System) industry. His goal has been to strengthen the company’s product offerings and expand its market presence.


Company Performance and Strategic Direction


TransPlus Software provides an advanced Transport Management System that automates and optimizes carrier and broker operations, effectively managing shipments throughout the entire transportation cycle. Under Jake McGuire’s leadership, the company has:
  • Launched modules for business intelligence reporting, allowing customers to extract and analyze raw data from their fleet management systems.

  • Implemented solutions aimed at reducing fuel costs amid soaring diesel prices by optimizing route planning and monitoring driver behavior.

  • Facilitated customer success stories, like Highway Motor Freight, showcasing how the TMS helped speed up their scaling process.


Professional Insights and Interests


Jake McGuire holds a reputation for building award-winning teams and has demonstrated a deep understanding of technology required to lead SaaS companies. His data-centric approach has been beneficial in scaling operations methodically while keeping customer needs at the forefront.

Personal Interests:
  • Golfing during warmer months.

  • Snowboarding trips in the Canadian Rockies during winter.

  • Passion for animals and spending time with his dog and family.


Significant Achievements and Initiatives


  • TransPlus Connect Mobile App: This application enhances driver-dispatch communication and optimizes trucking business operations.

  • Fuel Efficiency Initiatives: Development of TMS features that reduce operational costs by improving fuel efficiency.

  • Industry Thought Leadership: Regularly shares insights on emerging trends, challenges, and solutions in the trucking industry through blog posts and LinkedIn updates.


Contact and Networking


Jake McGuire actively engages on LinkedIn, sharing valuable content relevant to industry trends, recruitment efforts, and TransPlus updates.

Additional Key TransPlus Executives


  • Jordan Lipson (COO): Experienced in driving inter-departmental innovation and process improvement.

  • Luke Reimer (CMO): Specializes in demand generation and framework-driven growth.

  • Jason Peterson (VP, Sales): Renowned for executing data-driven sales methodologies.

  • Sandy Kraemer (Director, Finance): Overseeing finance strategy and efficiency improvements.

  • Michael Estabrooks (Director, Technology): Focused on modernizing fleet management modules.

  • Scott Currie-Mills (Director, Product): Strategizing product development and quality assurance.


TransPlus Software continues to innovate and meet the transportation industry's evolving needs, propelled by Jake McGuire's experienced leadership and strategic vision.