Jake Rivas

VP of Design - Footwear, Ariat International

Professional Overview
Jake Rivas is a seasoned design executive with extensive experience in the footwear industry. As the VP of Design - Footwear at Ariat International, he leads a team of talented designers in developing innovative and market-leading footwear products.

Experience Summary

Current Role
As the VP of Design - Footwear at Ariat International, Jake is responsible for overseeing the design and development of the company's footwear product lines. He collaborates closely with cross-functional teams to translate market insights and consumer preferences into successful product launches. Under his leadership, Ariat's footwear line has achieved significant growth and industry recognition, solidifying the brand's reputation for quality and innovation.

Career Progression
Prior to his current role, Jake held design leadership positions at renowned outdoor and lifestyle brands. As the Design Director of Footwear at The North Face, he led the design and development of their award-winning footwear collection, driving the brand's expansion into new market segments. Earlier in his career, he served as a Senior Designer and Boot & Binding Designer at Vans Inc., where he played a pivotal role in shaping the brand's iconic footwear and accessories.

Academic Background
Jake holds a Bachelor of Fine Arts degree in Industrial Design from the California College of the Arts, where he honed his skills in product design and innovative problem-solving.

Areas of Expertise

• Footwear design and development

• Material and manufacturing process expertise

• Trend analysis and market forecasting

• Cross-functional collaboration and team leadership

• Strategic brand positioning and product portfolio management

Professional Impact
During his tenure at Ariat International, Jake has overseen the successful launch of several groundbreaking footwear collections, including the award-winning Terrain Pro series and the innovative Shock Shield technology. His designs have been recognized for their exceptional comfort, durability, and style, contributing to the brand's growing market share and reputation as an industry leader.

Conclusion
With his extensive experience, proven design expertise, and collaborative leadership style, Jake Rivas is poised to continue driving innovation and growth in the footwear industry. His passion for creating products that enhance the lives of consumers and his commitment to sustainable design principles make him a valuable asset to Ariat International and the broader footwear landscape.