Jake Rosenbloum

Head of Marketing, COROS Cycling

Professional Overview
Jake Rosenbloum is an accomplished marketing executive with over a decade of experience in the cycling and outdoor industries. As the Head of Marketing at COROS Cycling, he is responsible for driving the company's marketing strategy, brand positioning, and digital initiatives to support its growth in the rapidly evolving cycling market.

Experience Summary

Current Role
In his current role as Head of Marketing at COROS Cycling, Jake is spearheading the company's marketing efforts, including the development and execution of integrated campaigns, content creation, and digital marketing strategies. He plays a pivotal role in shaping the brand's identity and driving customer engagement to support the company's expansion in the highly competitive cycling technology sector.

Career Progression
Prior to joining COROS, Jake held various marketing leadership positions at Rapha, a renowned cycling apparel and accessories brand. As the Director of Rapha MTB, he was instrumental in building the company's mountain bike product line and expanding its market presence. He previously served as the Head of Marketing for Rapha North America, leading the brand's growth and strategic initiatives in the region.

Earlier in his career, Jake was the Marketing Director at Creative Allies, a successful marketing and branding agency, where he developed integrated campaigns for clients in the outdoor and lifestyle industries. He also gained valuable experience as the Merchandising Lead at Urban Outfitters, where he honed his skills in product marketing and brand management.

Academic Background
Jake holds a Bachelor of Arts degree in Marketing from the University of Colorado, Boulder, where he graduated with honors.

Areas of Expertise

• Cycling and outdoor industry expertise

• Brand strategy and positioning

• Integrated marketing campaign development

• Digital marketing and customer engagement

• Team leadership and cross-functional collaboration

Professional Impact
During his tenure at Rapha, Jake played a pivotal role in the successful launch of the brand's mountain bike product line, which contributed to a 25% increase in overall revenue. He also led the execution of several award-winning marketing campaigns that enhanced the company's brand visibility and customer loyalty.

Conclusion
With his extensive experience in the cycling and outdoor industries, coupled with his expertise in brand strategy, digital marketing, and team leadership, Jake Rosenbloum is well-positioned to drive COROS Cycling's marketing initiatives and contribute to the company's continued growth and success in the rapidly evolving cycling technology market.