Jakki Geiger

Chief Marketing Officer

Professional Overview
Jakki Geiger is a seasoned marketing executive with over 20 years of experience driving growth, market leadership, and digital transformation across the data management, analytics, and enterprise software industries. As the Chief Marketing Officer at Hazelcast, she is responsible for leading the company's global marketing strategy, building brand awareness, and accelerating revenue growth. With a deep understanding of the challenges facing modern enterprises, Geiger is a respected thought leader in the field of data-driven marketing and digital customer experience.

Experience Summary

Current Role
As the Chief Marketing Officer at Hazelcast, Geiger is responsible for overseeing all aspects of the company's marketing activities, including demand generation, content strategy, digital marketing, and strategic partnerships. Under her leadership, Hazelcast has strengthened its market position as a leading provider of in-memory data processing solutions, experiencing double-digit growth in key customer segments. Geiger has also been instrumental in driving the company's brand transformation and positioning it as a innovative, customer-centric organization.

Career Progression
Prior to joining Hazelcast, Geiger served as the Chief Marketing Officer at Pyramid Analytics, where she led the company's global marketing initiatives and helped it achieve significant market share in the business intelligence and analytics space. She has also held various senior marketing roles at Reltio, Informatica, and Siperian, Inc. (acquired by Informatica), where she was instrumental in driving product positioning, content marketing, and revenue growth. Geiger's extensive experience in the enterprise software industry and her ability to align marketing with business objectives have been critical to her success in driving measurable impact for organizations.

Academic Background
Geiger holds a Bachelor of Science degree in Marketing from the University of California, Berkeley, where she graduated with honors. She is a frequent speaker at industry events and has been recognized for her contributions to the marketing profession.

Areas of Expertise

• Data-driven marketing strategy and execution

• Digital transformation and customer experience optimization

• Demand generation and lead management

• Brand positioning and thought leadership

• Cross-functional collaboration and strategic partnering

Professional Impact
Throughout her career, Geiger has demonstrated a track record of driving innovation, increasing market share, and delivering exceptional results for the organizations she has served. Notable achievements include:

• Spearheading the development and launch of Hazelcast's new brand identity and positioning, resulting in a 40% increase in website traffic and a 25% growth in qualified leads.

• Developing and implementing a comprehensive content marketing strategy at Pyramid Analytics that generated a 35% year-over-year increase in marketing-qualified leads.

• Leading the global field enablement and solutions marketing team at Informatica, where she played a crucial role in supporting the company's successful transition to a cloud-based platform and subscription-based business model.

Conclusion
Jakki Geiger is a highly respected marketing executive with a proven ability to drive growth, enhance brand positioning, and deliver exceptional results in the enterprise software industry. As the Chief Marketing Officer at Hazelcast, she is poised to continue her track record of success, leveraging her strategic vision, deep industry expertise, and data-driven approach to help the company achieve its ambitious growth objectives.