Jamel Richardson

Head of Marketing & Operations, Lillie's of Charleston

Professional Overview
Jamel Richardson is a seasoned marketing and operations executive with over 20 years of experience driving growth and innovation across the consumer goods and technology industries. As the Head of Marketing & Operations at Lillie's of Charleston, he oversees the company's strategic marketing initiatives, product development, and operational efficiency to elevate the brand's presence and drive sustainable business success.

Experience Summary

Current Role
As the Head of Marketing & Operations at Lillie's of Charleston, Jamel is responsible for developing and implementing the company's comprehensive marketing strategy, including brand positioning, digital marketing, and campaign management. He also oversees the product development lifecycle, ensuring the timely launch of new products that align with customer needs and market trends. Additionally, Jamel is focused on driving operational excellence, streamlining processes, and optimizing resource utilization to enhance the company's profitability and scalability.

Career Progression
Prior to his current role, Jamel served as the Head of Marketing & Product at Promio.io, where he spearheaded the development and launch of innovative software solutions that revolutionized the way businesses approached digital marketing. Before that, he held the position of Head of Product at Switchboard Sales, where he led the transformation of the company's product portfolio, resulting in a significant increase in market share and customer satisfaction.

Jamel's earlier career experience includes roles as a Senior Brand Manager at Conagra Brands and an Assistant Brand Manager at Procter & Gamble, where he honed his skills in brand strategy, marketing campaign development, and product management.

Academic Background
Jamel holds a Master of Business Administration (MBA) from the University of South Carolina and a Bachelor of Science (B.S.) in Marketing from the University of Georgia, where he graduated with honors.

Areas of Expertise

• Digital marketing and campaign management

• Product development and innovation

• Operations optimization and process improvement

• Brand strategy and positioning

• Cross-functional team leadership and collaboration

Professional Impact
During his tenure at Promio.io, Jamel successfully led the development and launch of the company's flagship software platform, which gained widespread industry recognition and adoption. At Switchboard Sales, he spearheaded the revitalization of the company's product portfolio, resulting in a 25% increase in market share and a 35% improvement in customer satisfaction ratings.

Conclusion
Jamel Richardson is a dynamic and results-driven marketing and operations leader with a proven track record of driving growth, innovation, and operational excellence. With his deep industry expertise, strategic vision, and collaborative approach, he is poised to make a significant impact in his role at Lillie's of Charleston, positioning the company for continued success in the rapidly evolving consumer goods landscape.