James Antonucci

Senior Paid Social Manager | Miami, Florida, United States

Professional Overview

James Antonucci is a seasoned digital marketing professional with a strong focus on paid social media strategy and execution. As the Senior Paid Social Manager at Avenue Z, he leverages his expertise to drive impactful results for the agency's diverse client portfolio.

Experience Summary

Current Role

As the Senior Paid Social Manager at Avenue Z, James is responsible for leading the agency's paid social media efforts, including campaign strategy, content creation, media buying, and performance optimization. He works closely with cross-functional teams to develop and implement comprehensive social media marketing solutions that align with clients' business objectives and deliver measurable outcomes.

Under James' leadership, the paid social team has consistently exceeded client expectations, achieving significant increases in brand awareness, customer engagement, and return on investment. His ability to stay ahead of industry trends and leverage the latest platform capabilities has positioned him as a trusted strategic partner to the agency's clients.

Career Progression

Prior to his current role, James held various leadership positions in the digital marketing industry. As the Digital Marketing Manager at Groot Hospitality, he spearheaded the company's paid social and paid search initiatives, driving customer acquisition and revenue growth. He also served as the CMO at Non-Disclosure Agreement, where he was instrumental in developing and executing the company's overall marketing strategy.

Earlier in his career, James held the role of Junior Director of Strategy at Avenue Z, where he contributed to the agency's strategic planning and client service efforts. He also gained valuable experience as a Senior Paid Social Analyst at The Snow Agency, where he honed his skills in data analysis, campaign optimization, and cross-channel integration.

Academic Background

James holds a Bachelor of Science in Marketing from the University of Miami, where he graduated with honors.

Areas of Expertise

• Paid social media strategy and execution

• Campaign planning, targeting, and optimization

• Content creation and creative strategy

• Data analysis and performance reporting

• Cross-functional collaboration and client management

• Staying up-to-date with platform trends and best practices

Professional Impact

Throughout his career, James has been recognized for his ability to drive measurable results for his clients. At Avenue Z, he has played a crucial role in developing and implementing successful paid social campaigns that have delivered significant increases in brand awareness, customer engagement, and return on investment.

One of his notable achievements was spearheading a paid social campaign for a leading e-commerce client, which resulted in a 35% increase in online sales and a 25% reduction in customer acquisition costs. James' strategic approach and data-driven decision-making have consistently positioned him as a valuable asset to the agencies and organizations he has served.

Conclusion

With a proven track record of success and a deep understanding of the ever-evolving digital marketing landscape, James Antonucci is a respected leader in the paid social media space. His passion for driving impactful results, coupled with his ability to collaborate with cross-functional teams, make him a valuable asset to Avenue Z and the clients they serve.