James Canga

Director of New Business Sales - Americas

Professional Overview
James Canga is an experienced sales and business development professional with a proven track record of driving revenue growth and building successful partnerships in the market research industry. As the Director of New Business Sales - Americas at PureSpectrum, he leverages his deep industry expertise to strategically expand the company's client base and market share across the region.

Experience Summary

Current Role
In his current role as Director of New Business Sales - Americas at PureSpectrum, James is responsible for identifying and securing new business opportunities, managing complex sales cycles, and cultivating strong relationships with key decision-makers. He has played a pivotal role in launching successful go-to-market strategies, resulting in significant revenue increases and the acquisition of prestigious client accounts.

Career Progression
Prior to joining PureSpectrum, James held various sales and business development leadership positions, including Vice President of Global Business Development, Market Research at M3 Global Research and Research Consultant at Dynata. He has also gained valuable experience in the nonprofit sector, serving as the Director of Program Development, Fundraising, and Events at a leading nonprofit organization. Throughout his career, James has demonstrated a keen ability to identify and capitalize on market opportunities, driving consistent growth and delivering measurable results for his organizations.

Academic Background
James holds a Bachelor of Science degree from Purdue University Global, where he specialized in Business Administration and Marketing.

Areas of Expertise

• New business development and sales strategy

• Market research industry expertise

• Account management and client relations

• Consultative selling and negotiation skills

• Marketing and promotional campaign development

• Cross-functional team leadership and collaboration

Professional Impact
During his tenure at M3 Global Research, James spearheaded the expansion of the company's presence in the Americas, securing several high-profile client partnerships and contributing to a 25% year-over-year revenue increase. As a Research Consultant at Dynata, he played a pivotal role in developing innovative research solutions that helped clients make data-driven decisions, resulting in a 30% growth in client retention.

Conclusion
With his extensive experience, strong industry expertise, and proven track record of success, James Canga is well-positioned to drive continued growth and success for PureSpectrum in the Americas market. His strategic leadership, sales acumen, and customer-centric approach make him a valuable asset to the organization and a trusted partner for clients seeking reliable and innovative market research solutions.