Executive Summary
James Goldman is the Chief Technology Officer (CTO) at Marpipe, a leading creative automation platform focused on empowering marketing teams through workflow automation and AI-driven solutions. Based between New York, NY and Florida, United States, Goldman is a key member of Marpipe’s executive leadership and an active angel investor within the information technology sector, with particular interest in creative and ad testing.
Professional Role and Responsibilities
Current Position
- Title: Chief Technology Officer (CTO)
- Company: Marpipe
- Location: New York, NY, United States & Florida, United States
Goldman’s leadership at Marpipe centers around advancing the development and deployment of Marpipe’s creative automation products. As CTO, he is pivotal in shaping and executing the company’s technical roadmap, collaborating closely with both creative and marketing teams. Goldman's remit includes leveraging generative AI and workflow automation to bridge gaps between creative and marketing functions, aiming to increase advertising efficiency and effectiveness for enterprise clients.
Company Overview – Marpipe
- Industry: Creative Automation, Marketing Technology (MarTech), CRM Software
- Company Size: ~20 employees
- Headquarters: Originated in New York City, currently operating with distributed/global team members
- Recent Performance:
In April 2022, Marpipe completed an $8 million Series A funding round led by Stage 2 Capital, reflecting significant investor confidence in the platform’s market potential.
- Mission: To empower innovative marketing teams by automating creative workflows and merging generative AI with marketing processes, enabling faster creation, testing, and analysis of advertising assets.
- Products/Platform:
- Creative Automation: Enables catalog ads to closely resemble real-world ad creative.
- Product Level Video: Automates video creative production at scale for diverse SKUs.
- Gen AI for DPA: Facilitates large-scale, automated generation of advertising copy.
- Optimization: Recently introduced feature to automatically filter out underperforming ads.
- Target Audience: Innovative digital marketing teams, especially those pursuing dynamic product ads (DPA) for platforms such as Instagram, TikTok, Snapchat, and Pinterest.
Leadership Team Context
- Dan Pantelo – Founder & CEO
- James Goldman – CTO
- Pierce Porterfield – Head of Product
Marpipe’s executive leadership brings together diverse experience from companies such as Adobe, StormSensor, Inc., and Outreach, with educational backgrounds spanning Michigan State University, Rutgers Business School, and the University of Missouri-Columbia.
Investor Activities and Industry Engagement
James Goldman is identified as an angel investor with a focus on seed-stage technology companies—particularly those innovating in creative and ad testing. This signals a strong engagement with the startup and MarTech ecosystems beyond his operational role at Marpipe, expanding his network and exposure to emerging industry solutions and trends.
Public Presence and Professional Interests
- LinkedIn: [James Goldman’s LinkedIn](http://www.linkedin.com/in/jamesjasongoldman)
- Twitter (X): [@mediaingredient](https://twitter.com/mediaingredient) – Utilized for insights and engagement within creative operations and Martech solutions (e.g., soliciting direct feedback about campaign management platforms such as Kapost and Percolate).
Areas of Interest:
- Creative automation
- Dynamic product advertising
- Multivariate testing for advertising
- Workflow optimization between creative and marketing teams
- Generative AI for marketing applications
Strategic Insights
Goldman’s dual perspective as both an operator (CTO) and investor in the MarTech field equips him with a forward-thinking approach to the evolution of creative workflows and advertising technology. His leadership at Marpipe, reinforced by successful fundraising and a rapidly scaling customer base (10,000+ newsletter subscribers for dynamic product ads), situates him as a critical decision-maker for technology partnerships, integrations, and process improvements within Marpipe and the broader creative technology landscape.
Key Opportunities for Engagement:
Stakeholders should recognize Goldman’s influence over Marpipe’s technical strategy, openness to innovative marketing technologies, and active role within the startup investment community, positioning him as a receptive contact for solutions that integrate with, enhance, or extend Marpipe’s platform capabilities.
