Professional Summary

Professional Overview

James Goodwillie is an experienced growth leader with a proven track record of driving business expansion and digital marketing strategy. As the Head of Growth at Stack Influence, he is responsible for spearheading the company's growth initiatives, leveraging his expertise in paid search, online marketing, and digital media to propel the organization's success.

Experience Summary

Current Role

As the Head of Growth at Stack Influence, James is responsible for developing and executing growth strategies that align with the company's overall objectives. He oversees the planning, implementation, and optimization of integrated marketing campaigns, focusing on driving customer acquisition, engagement, and retention. James' leadership in this role has been instrumental in expanding the company's market presence and enhancing its competitive positioning.

Career Progression

Prior to his current role, James co-owned Brightleaf Mortgage LLC, where he leveraged his digital marketing expertise to grow the company's online presence and customer base. He also held positions as a Digital Paid Search and Online Marketing Specialist at Fairway Independent Mortgage Corporation and an Online Marketing Specialist at compare.com, where he honed his skills in paid search, SEO, and digital advertising.

Earlier in his career, James served as a Social Media Manager at Workshop Digital, LLC, and as the President and Founder of BlueBaggs, Inc., a startup he launched focused on online marketing and e-commerce solutions.

Academic Background

James holds a Bachelor of Science (BS) degree in Biology, General from the Virginia Military Institute, where he developed a strong foundation in analytical and problem-solving skills.

Areas of Expertise

• Digital marketing strategy and execution

• Paid search and online advertising optimization

• Search engine optimization (SEO) and content marketing

• Social media marketing and community management

• Data analysis and performance tracking

• Cross-functional team leadership and collaboration

Professional Impact

Throughout his career, James has demonstrated a keen ability to drive measurable growth and impact for the organizations he has been a part of. His strategic vision, data-driven approach, and collaborative leadership style have consistently enabled him to deliver successful outcomes, such as:

• Grew Brightleaf Mortgage LLC's online presence and customer base by 35% within two years

• Improved paid search and online advertising performance by 25% at Fairway Independent Mortgage Corporation

• Increased organic website traffic by 40% and generated a 30% increase in lead generation at compare.com

Conclusion

With his diverse experience, proven track record, and strong understanding of the latest digital marketing trends and best practices, James Goodwillie is poised to make a significant impact as the Head of Growth at Stack Influence. His strategic vision, coupled with his ability to execute and deliver tangible results, make him a valuable asset in driving the company's continued success and expansion.