Professional Summary
Professional Overview
James Gregson is an accomplished marketing executive with over 15 years of experience driving digital transformation and innovation across leading consumer brands. As the VP of Creative at OLIPOP PBC, he oversees the company's creative strategy, content creation, and brand development, positioning the brand for continued growth and success.
Experience Summary
Current Role
In his current role as VP of Creative at OLIPOP PBC, James is responsible for leading the company's creative vision and driving the development of impactful marketing campaigns. He collaborates closely with cross-functional teams to create compelling brand experiences that connect with OLIPOP's target audience and drive measurable business results. Under his leadership, the company has seen a significant increase in brand awareness and customer engagement.
Career Progression
Prior to joining OLIPOP, James held various senior marketing and creative roles at the LEGO Group, where he spearheaded the brand's digital transformation and social media strategy. As the Head of Social Studio for the Americas, he built and led a high-performing team that delivered award-winning content and campaigns, resulting in a substantial increase in social media engagement and e-commerce sales.
James has also served as an Executive Mentor at ADWEEK, sharing his expertise with up-and-coming marketing professionals. He has been an active member of industry organizations, serving on the boards of Social Media Day PHL and Marketers That Matter®, where he has contributed to the advancement of the marketing community.
Academic Background
James holds a Bachelor of Arts degree in Communication from the University of Pennsylvania, where he graduated with distinction.
Areas of Expertise
- Creative direction and brand development
- Digital marketing and social media strategy
- Campaign planning and execution
- Cross-functional team leadership and collaboration
- Innovative marketing solutions for consumer brands
Professional Impact
Under James's leadership, the LEGO Group's social media presence underwent a significant transformation, resulting in a 35% increase in engagement and a 20% lift in e-commerce sales. He has been recognized for his industry contributions, receiving multiple awards and accolades, including the ADWEEK Young Influentials Award in 2019.
Conclusion
With his proven track record of driving digital innovation and delivering impactful marketing campaigns, James Gregson is poised to continue his success at OLIPOP PBC. His strategic vision, creative expertise, and collaborative leadership style make him a valuable asset to the company as it navigates the evolving consumer landscape.
