Overview
Name: James King
Current Role: CEO and Co-founder of Flows
Location: London, UK
LinkedIn Profile: [James King - LinkedIn](https://uk.linkedin.com/in/james-king-17a60b22)
Professional Background and Experience
James King is the CEO and co-founder of Flows, a forward-thinking SaaS company specializing in no-code automation and AI integration for the iGaming industry. Prior to founding Flows, James King served as the Director of Sales for Gaming Innovation Group. His leadership at Flows focuses on developing cutting-edge, AI-driven, and no-code solutions aimed at enhancing efficiency and innovation within the iGaming sector.
Achievements and Notable Projects
- Launch of Flo: Flows introduced a voice-activated AI tool named Flo, designed to simplify the process of creating automated workflows using spoken or written commands. This development aims to reduce the complexity and time required for software development, which is expected to accelerate time-to-market for new features and improvements within the iGaming industry.
- Registration in New Jersey: Under King’s leadership, Flows has been officially registered as an active vendor in New Jersey, broadening their market reach and regulatory compliance footprint.
- Strategic Investment: Secured a strategic investment from Light & Wonder (LnW), enabling Flows to expedite its objective of becoming a global leader in no-code solutions.
Educational Background
James King attended Marlborough College, where he majored in Maths, History, and Business from 2001 to 2006.
Skills and Competencies
- Leadership
- Marketing Management
- Direct Marketing
- Innovation in No-Code Automation
- AI Integration
- Voice-Activated Development Tools
Public Speaking and Media Appearances
James King has actively contributed to various media and public speaking engagements:
- NEXT.io Podcast: Featured on the NEXT.io Podcast (#180) discussing his entrepreneurial journey and the technological advancements achieved at Flows. [View Podcast](https://www.youtube.com/watch?v=4DH4mvgPblc)
- SBC News Interview: Discussed the transformative role of AI in reshaping the iGaming industry, emphasizing the intersection of technology and human talent as vital for innovation. [Read Interview](https://www.linkedin.com/posts/flowsworld_a-new-era-for-igaming-flows-james-king-activity-7100049379612340225-pX9o)
- SBC Americas Article: Explored how Flows supercharges third-party systems by bridging gaps in technology infrastructure. [Read Article](https://sbcamericas.com/2024/04/26/beyond-automation-flows/)
Recent Activities and Public Posts
- Jun 19, 2024: Announced Flows' registration as an active vendor in New Jersey. [View Post](https://www.linkedin.com/posts/james-king-17a60b22_flows-is-now-officially-registered-as-an-activity-7209141784793231360-TXdY)
- Oct 5, 2023: Thanked supporters and marked the beginning of new initiatives with Light & Wonder's investment in Flows. [View Post](https://www.linkedin.com/posts/james-king-17a60b22_innovation-igaming-acceleration-activity-7115604357349289986-7zPt)
- Jul 19, 2023: Celebrated four weeks since the launch of Flo and its significant impact on the software development processes within the company. [View Post](https://www.linkedin.com/posts/james-king-17a60b22_innovation-nocode-igaming-activity-7087422672531243009-XOTW)
Strategic Insights
- AI and Automation as Core Drivers: James King highlights the necessity for iGaming companies to adapt to AI and automation to remain competitive. Flows' offerings under his leadership stress the importance of operational efficiency and innovation, providing a competitive edge in the evolving digital landscape.
- Market Expansion and Compliance: By achieving vendor registration in regulated markets like New Jersey, Flows positions itself as a compliant and trustworthy partner in the highly regulated iGaming industry.
- Investment and Growth: The investment from Light & Wonder facilitates Flows' accelerated growth, indicating strong investor confidence in the company's vision and technological capabilities.
James King’s strategic leadership and innovative approach serve as critical catalysts in positioning Flows at the forefront of the no-code automation and AI integration landscape within the iGaming industry.
