JM

James Matheson

Professional Summary



Professional Overview


James Matheson is a seasoned Web Analyst with extensive experience in data analysis, digital marketing, and web optimization. He specializes in extracting valuable insights from complex data sets to drive impactful business decisions. Matheson's industry expertise spans e-commerce, consumer goods, and digital agencies, making him a versatile and adaptable professional.

Experience Summary



Current Role


As a Web Analyst at PetLab Co., Matheson is responsible for monitoring and analyzing the company's website performance, user behavior, and marketing campaign effectiveness. He leverages advanced analytics tools and techniques to identify opportunities for optimization, improve conversion rates, and enhance the overall customer experience. Matheson's keen analytical skills and data-driven approach have enabled PetLab Co. to make informed, data-backed decisions that have directly contributed to the company's growth and success.

Career Progression


Matheson's career trajectory has been marked by a steady progression of increasing responsibilities and leadership roles. Prior to joining PetLab Co., he served as the Data & Analytics Manager at AKQA, where he led a team of analysts in delivering actionable insights to the agency's diverse clientele. Before that, he held the position of Senior Analyst at the same organization, where he honed his skills in web analytics, data visualization, and report generation.

Matheson's experience also includes roles as a Web Analytics Manager at Jigsaw Clothing, a Conversational Data Modeler at Volume, and a Web Analyst at hoppa. Throughout his career, he has consistently demonstrated his ability to translate complex data into meaningful business strategies, driving measurable improvements in key performance indicators.

Academic Background


Matheson holds a Bachelor of Science in Business Analytics from the University of Brighton, where he graduated with distinction. His academic achievements, combined with his practical experience, have equipped him with a well-rounded understanding of data-driven decision-making and the application of analytics in a professional setting.

Areas of Expertise


  • Web analytics and optimization

  • Data analysis and visualization

  • Digital marketing performance tracking

  • A/B testing and conversion rate optimization

  • Reporting and dashboard creation

  • Cross-functional collaboration and stakeholder management


Professional Impact


During his tenure at AKQA, Matheson spearheaded the development of a comprehensive data analytics framework that enabled the agency to provide its clients with more insightful and actionable recommendations. This initiative resulted in a significant increase in client retention and a 25% uplift in digital marketing campaign performance across the agency's portfolio.

At Jigsaw Clothing, Matheson implemented a suite of advanced web analytics tools, which led to a 15% improvement in the company's online conversion rate and a 20% increase in average order value.

Conclusion


With a proven track record of delivering measurable results and a deep understanding of the digital landscape, James Matheson is well-positioned to contribute to the continued growth and success of PetLab Co. as a strategic Web Analyst. His ability to transform data into actionable insights, coupled with his cross-functional expertise, make him a valuable asset to any organization seeking to optimize its online presence and drive sustainable business growth.