James Meredith
Chief Revenue Officer & Chief Marketing Officer
Professional Overview
James Meredith is an experienced marketing and revenue management executive with a proven track record of driving growth and profitability for leading entertainment and retail organizations. As the Chief Revenue Officer and Chief Marketing Officer at Blackbox Management Group and LOOK Cinemas, he is responsible for overseeing all revenue-generating activities, including digital marketing, strategic partnerships, and customer experience optimization.
Experience Summary
Current Role
As the Chief Revenue Officer and Chief Marketing Officer, James is responsible for leading the strategic development and execution of Blackbox Management Group and LOOK Cinemas' revenue generation and marketing initiatives. He oversees a team of marketing, sales, and operations professionals to drive revenue growth, enhance brand awareness, and deliver exceptional customer experiences. Under his leadership, the organizations have achieved significant improvements in key performance metrics, including increased customer acquisition, improved customer retention, and enhanced revenue streams.
Career Progression
Prior to his current role, James served as the Chief Marketing Officer at Cosm, where he was instrumental in developing and implementing a comprehensive marketing strategy that contributed to the company's rapid growth and expansion. Before that, he held various leadership positions at Cinemark, including Senior Vice President, Head of Marketing & Communications, and Vice President, Head of International Marketing, where he played a pivotal role in driving the company's global expansion and enhancing its brand reputation. Earlier in his career, James served as the Director of Marketing & Promotions at Sewell Automotive Companies, where he gained valuable experience in the retail industry.
Academic Background
James holds a Bachelor of Business Administration degree from the University of Texas at Austin, with a focus on Marketing and Entrepreneurship.
Areas of Expertise
- Revenue management and optimization
- Omnichannel marketing strategy and execution
- Brand development and reputation management
- Digital marketing and e-commerce
- Retail and entertainment industry experience
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, James has demonstrated a strong ability to drive revenue growth, improve operational efficiency, and enhance customer experiences. His strategic vision and data-driven approach have enabled the organizations he has worked with to achieve significant milestones, such as expanding into new markets, increasing market share, and delivering sustainable financial performance.
Conclusion
With his extensive experience in the entertainment and retail industries, James Meredith is a versatile and highly-skilled executive who is poised to continue driving transformative change and delivering exceptional results for Blackbox Management Group and LOOK Cinemas.