James Ouska
Senior Director of Product Analytics
Professional Overview
James Ouska is an experienced analytics and experimentation leader with a proven track record of driving data-driven decision making and product optimization. As the Senior Director of Product Analytics at Peacock, he is responsible for leading a team of analysts to provide strategic insights that inform product strategy and enhance the customer experience.
Current Role
At Peacock, James oversees the end-to-end product analytics function, including data collection, analysis, and reporting. He collaborates closely with cross-functional teams to design and implement experimentation programs that test new features and identify opportunities for improvement. Through his leadership, James has helped Peacock optimize its user engagement, subscription conversion, and overall product performance.
Career Progression
Prior to joining Peacock, James served as the Director of Product Analytics and Experimentation at Grubhub, where he led the development of the company's data-driven product strategy. He has also held analytics roles at prominent technology companies, including Netflix, where he managed growth experimentation and digital marketing initiatives.
James began his career as an analyst at Huron Consulting Group, where he provided strategic consulting services to clients across various industries. His diverse background and extensive experience in the technology and e-commerce sectors have equipped him with a deep understanding of data-driven decision making and the application of analytics to drive business impact.
Academic Background
James holds a Bachelor of Science degree in Economics from the University of Illinois at Urbana-Champaign, where he graduated with honors.
Areas of Expertise
- Product analytics and experimentation
- Customer behavior analysis and optimization
- Developing data-driven product strategies
- Leading cross-functional teams and collaborating with stakeholders
- Leveraging advanced analytics tools and techniques
- Translating complex data into actionable insights
Professional Impact
Throughout his career, James has spearheaded numerous successful initiatives that have driven measurable improvements in key performance metrics. At Grubhub, he implemented a comprehensive experimentation program that resulted in a 15% increase in user engagement and a 12% uplift in subscription conversion rates. At Netflix, his work on growth experimentation and digital marketing campaigns contributed to the company's rapid subscriber growth and international expansion.
Conclusion
James Ouska is a seasoned analytics leader with a proven track record of using data to drive product innovation and business growth. In his current role at Peacock, he is poised to continue his legacy of delivering impactful analytical insights that enhance the user experience and propel the company's strategic objectives.
